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scottbrodbeck The growth of preroll is def another bullshit tactic built on bad metrics and pubs/agencies lying to themselves.
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scottbrodbeck Best example of creating their own false positives is having the video follow you around...
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scottbrodbeck ...Of course you get great metrics if you basically staple an ad in front of the users' faces. Then build strategy off that?
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scottbrodbeck It's creating an environment in which every player is lying to themselves and each other and building biz plans on those lies