Chronotope’s Twitter Archive—№ 77,740

The hilarious thing is brands have a way to assure their ads show up only on content they are ideologically ok with: direct sales. profcarroll/846001539630161920
Permalink On twitter.com ♻️ 1 Retweets ❤️ 12 Favorites 2017 Mar 26 Mood +2 🙂

…in reply to @Chronotope
The fundamental flaw in the assumptions of mass programmatic is: all content is of equal value, just different targeting. Bad assumption.
Permalink On twitter.com ♻️ 3 Retweets ❤️ 9 Favorites 2017 Mar 26 Mood -5 🙁

…in reply to @Chronotope
Google's programmatic systems especially dependent on concept. If you change assumption, that not all content is worthy of advertisers...
Permalink On twitter.com ♻️ 1 Retweets ❤️ 2 Favorites 2017 Mar 26 Mood +2 🙂

…in reply to @Chronotope
... then their entire programmatic network can no longer satisfy the needs of brands. Not all content is of equal value and...
Permalink On twitter.com ❤️ 2 Favorites 2017 Mar 26 Mood -1 🙁

…in reply to @Chronotope
The ad tech industry made a huge mistake by assuming just because the amount of content has exploded on the web, all that content is viable.
Permalink On twitter.com ♻️ 1 Retweets ❤️ 4 Favorites 2017 Mar 26 Mood -1 🙁

…in reply to @Chronotope
Even when content isn't offensive, libelous, or fraudulent, much of it is still often bad, and mass programmatic has no measure for quality.
Permalink On twitter.com ❤️ 2 Favorites 2017 Mar 26 Mood -6 🙁

…in reply to @Chronotope
Advertisers are so used to agencies protecting their interests they're surprised by years of their ads appearing next to offensive material
Permalink On twitter.com ❤️ 1 Favorite 2017 Mar 26 Mood -1 🙁

…in reply to @Chronotope
But agencies, made mostly redundant by programmatic, are more interested in up-selling tracking than protecting brands' interests.
Permalink On twitter.com 2017 Mar 26 Mood +3 🙂

…in reply to @Chronotope
Brands' quality in eyes of consumers is hurt by brand ads appearing next to racist tirades, also along side misspelled nonsense.
Permalink On twitter.com ❤️ 1 Favorite 2017 Mar 26 Mood -5 🙁

…in reply to @Chronotope
Both have been happening for years, but the fact it has taken this long for brands to even see the first means we've got a long way to go.
Permalink On twitter.com ❤️ 1 Favorite 2017 Mar 26 Mood 0

…in reply to @Chronotope
Because agencies are in the metrics business now it benefits them to let the market become worse. More profit. profcarroll/846000812707004416
Permalink On twitter.com ❤️ 1 Favorite 2017 Mar 26 Mood +1 🙂

…in reply to @Chronotope
The worse the system is the more agencies and bullshit ad tech companies prosper. We need real oversight over both. adcontrarian.blogspot.in/2016/10/agencies-profiting-from-online-ad-fraud.html
On twitter.com ❤️ 1 Favorite 2017 Mar 26 Mood -8 🙁

…in reply to @Chronotope
Even if against direct sales, there are intermediary solutions w/little technical difficulty, select-member programmatic, real bid tracking
Permalink On twitter.com ❤️ 1 Favorite 2017 Mar 26 Mood +1 🙂

…in reply to @Chronotope
Hard to see how anything is going to happen while media cos refuse to push back on ad tech & brands continue to think agencies work for them
Permalink On twitter.com ❤️ 1 Favorite 2017 Mar 26 Mood -3 🙁

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