Chronotope’s avatarChronotope’s Twitter Archive—№ 77,735

              1. The hilarious thing is brands have a way to assure their ads show up only on content they are ideologically ok with: direct sales. profcarroll/846001539630161920
            1. …in reply to @Chronotope
              The fundamental flaw in the assumptions of mass programmatic is: all content is of equal value, just different targeting. Bad assumption.
          1. …in reply to @Chronotope
            Google's programmatic systems especially dependent on concept. If you change assumption, that not all content is worthy of advertisers...
        1. …in reply to @Chronotope
          ... then their entire programmatic network can no longer satisfy the needs of brands. Not all content is of equal value and...
      1. …in reply to @Chronotope
        The ad tech industry made a huge mistake by assuming just because the amount of content has exploded on the web, all that content is viable.
    1. …in reply to @Chronotope
      Even when content isn't offensive, libelous, or fraudulent, much of it is still often bad, and mass programmatic has no measure for quality.
  1. …in reply to @Chronotope
    Advertisers are so used to agencies protecting their interests they're surprised by years of their ads appearing next to offensive material
    1. …in reply to @Chronotope
      But agencies, made mostly redundant by programmatic, are more interested in up-selling tracking than protecting brands' interests.
      1. …in reply to @Chronotope
        Brands' quality in eyes of consumers is hurt by brand ads appearing next to racist tirades, also along side misspelled nonsense.
        1. …in reply to @Chronotope
          Both have been happening for years, but the fact it has taken this long for brands to even see the first means we've got a long way to go.
          1. …in reply to @Chronotope
            Because agencies are in the metrics business now it benefits them to let the market become worse. More profit. profcarroll/846000812707004416
            1. …in reply to @Chronotope
              The worse the system is the more agencies and bullshit ad tech companies prosper. We need real oversight over both. adcontrarian.blogspot.in/2016/10/agencies-profiting-from-online-ad-fraud.html
              1. …in reply to @Chronotope
                Even if against direct sales, there are intermediary solutions w/little technical difficulty, select-member programmatic, real bid tracking
                1. …in reply to @Chronotope
                  Hard to see how anything is going to happen while media cos refuse to push back on ad tech & brands continue to think agencies work for them


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