Chronotope’s avatarChronotope’s Twitter Archive—№ 77,417

                        1. "Advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by bots in 2017." larakiara/841918945221328897
                          Permalink On twitter.com Twitter logo Chronotope’s avatar ♻️ 2 Retweets ❤️ 4 Favorites Mood -6 🙁
                      1. …in reply to @Chronotope
                        The problem with these studies is, of course, the people commissioning them stand to profit off them, see pitch at end of article, but...
                        Permalink On twitter.com Twitter logo Chronotope’s avatar ❤️ 1 Favorite Mood 0
                    1. …in reply to @Chronotope
                      At the same time it seems likely that considering the immense range of most estimates that we could bet loss in 2017 will be $7.2-$16.4 bil.
                      Permalink On twitter.com Twitter logo Chronotope’s avatar Mood -3 🙁
                  1. …in reply to @Chronotope
                    Of course the ad industry wants you to know this can all be solved if you just add one more over-complex tracking tool to your stack...
                    Permalink On twitter.com Twitter logo Chronotope’s avatar ❤️ 1 Favorite Mood +1 🙂
                1. …in reply to @Chronotope
                  That's bullshit. The programmatic advertising industry's main players are un-fixable. There's no such thing as a cheap ad...
                  Permalink On twitter.com Twitter logo Chronotope’s avatar ❤️ 1 Favorite Mood -5 🙁
              1. …in reply to @Chronotope
                Layering more shitty, unverified, badly written code on to your ad will make media sites slower and won't protect you from fraud.
                Permalink On twitter.com Twitter logo Chronotope’s avatar ❤️ 1 Favorite Mood -11 🙁
            1. …in reply to @Chronotope
              I've never met anti-fraud code on a programmatic ad that wasn't laughably useless. If someone is telling you otherwise, FIRE THEM.
              Permalink On twitter.com Twitter logo Chronotope’s avatar ❤️ 1 Favorite Mood -4 🙁
          1. …in reply to @Chronotope
            If there is going to be working anti-fraud in the programmatic space it will need to make the transactional chain 100% clear...
            Permalink On twitter.com Twitter logo Chronotope’s avatar ❤️ 1 Favorite Mood +1 🙂
        1. …in reply to @Chronotope
          But that's a problem unsolvable at the base level of most, if not all, of these platforms. And none want increased accountability.
          Permalink On twitter.com Twitter logo Chronotope’s avatar Mood 0
      1. …in reply to @Chronotope
        Programmatic ad prices seem too good to be true because they are. Two solutions arise: controlled distribution by limiting platform partners
        Permalink On twitter.com Twitter logo Chronotope’s avatar Mood +6 🙂
    1. …in reply to @Chronotope
      2: Go back to buying ads direct from the sites you actually want your ads to appear on.
      Permalink On twitter.com Twitter logo Chronotope’s avatar Mood +1 🙂
  1. …in reply to @Chronotope
    The dream of having ads follow users around the web is BS. You'll get ripped off, or have your ads appear in some disgusting places.
    On twitter.com Twitter logo Chronotope’s avatar Mood -2 🙁

Search tweets' text