Chronotope’s avatarChronotope’s Twitter Archive—№ 77,405

    1. "Advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by bots in 2017." larakiara/841918945221328897
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  1. …in reply to @Chronotope
    The problem with these studies is, of course, the people commissioning them stand to profit off them, see pitch at end of article, but...
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    1. …in reply to @Chronotope
      At the same time it seems likely that considering the immense range of most estimates that we could bet loss in 2017 will be $7.2-$16.4 bil.
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      1. …in reply to @Chronotope
        Of course the ad industry wants you to know this can all be solved if you just add one more over-complex tracking tool to your stack...
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        1. …in reply to @Chronotope
          That's bullshit. The programmatic advertising industry's main players are un-fixable. There's no such thing as a cheap ad...
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          1. …in reply to @Chronotope
            Layering more shitty, unverified, badly written code on to your ad will make media sites slower and won't protect you from fraud.
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            1. …in reply to @Chronotope
              I've never met anti-fraud code on a programmatic ad that wasn't laughably useless. If someone is telling you otherwise, FIRE THEM.
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              1. …in reply to @Chronotope
                If there is going to be working anti-fraud in the programmatic space it will need to make the transactional chain 100% clear...
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                1. …in reply to @Chronotope
                  But that's a problem unsolvable at the base level of most, if not all, of these platforms. And none want increased accountability.
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                  1. …in reply to @Chronotope
                    Programmatic ad prices seem too good to be true because they are. Two solutions arise: controlled distribution by limiting platform partners
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                    1. …in reply to @Chronotope
                      2: Go back to buying ads direct from the sites you actually want your ads to appear on.
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                      1. …in reply to @Chronotope
                        The dream of having ads follow users around the web is BS. You'll get ripped off, or have your ads appear in some disgusting places.
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