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There's this idea that Marvel's re-construction of HYDRA as not-Nazis is some sort of defense against Cap't America crits but no...Permalink On twitter.com
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The truth is HYDRA is a really profitable marketing and branding opportunity for Marvel and they want to sell you HYDRA stuff.On twitter.com
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Loving villains is a big theme in modern media, and geek communities especially (see Darth Vader, or many popular comic villains)...Permalink On twitter.com
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And Marvel TV & Cinematic universes have positioned HYDRA as One True Big Bad. Which is why we've some real BS like youtube.com/watch?v=z8xibZF5srcPermalink On twitter.com
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BTW: You'll note that Agents of SHIELD has been doing a TON of work to distance HYDRA from Nazis by tying them to evil InhumansPermalink On twitter.com
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So the Turn for Cap't America to "Hydra Agent" (sorta) and the Magneto turn discussed by KingImpulse kingimpulse.tumblr.com/post/158168818672/how-captain-america-steve-rogers-is-trying-to has purposePermalink On twitter.com
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That purpose, unfortunately, is to sell you a bunch of HYDRA-branded crap; b/c strong iconography and b/c it is the most consistent baddyPermalink On twitter.com
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The Magneto turn is ludicrously offensive, but Marvel has basically painted themselves into a corner because their fans love villains.Permalink On twitter.com
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There's an even larger issue here which is that in some ways they are following the fandoms, but there is some real shitty fans out therePermalink On twitter.com
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There are a lot of racist fascist geeks who use being bullied in high school as an excuse to pump up Nazism reallifemag.com/what-was-the-nerd/Permalink On twitter.com
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Does this feed their love of jackbooted villains or do jackbooted villains feed into enlarging this complex? Can it be both?Permalink On twitter.com
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Whatever way you take it, this is the decade of the fascist geek. Gamers, MRAs, Pepe-toting Trump fans. There's deep poison in geekdom.Permalink On twitter.com
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That's why Marvel feels so comfortable defying the fan 'ownership' of these characters ( vox.com/culture/2017/3/10/14872824/magneto-hydra-marvel-nazis ) b/c some fans LIKE this.Permalink On twitter.com
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This is the real nastiness of all this at Marvel...Permalink On twitter.com
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It isn't just Marvel wants to sell you t-shirts w/Nazi-inspired imagery & pretend it's some super-hero thing, it's that they want both sidesPermalink On twitter.com
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They want to make money selling gear targeting the normal fan, but also make even more targeting the Nazi-loving neo-fascist geeks...Permalink On twitter.com
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...Marvel REALLY DOESN'T want you to notice they are doing *exactly that thing*. Because it's a fking awful thing to do and they know it.Permalink On twitter.com
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It's awful because it mainstreams and normalizes Nazis. It pushes to make that type of philosophy ok within the geek community.Permalink On twitter.com
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It's awful because it gives the type of geek who would call in bomb threats to women talking a pat on the back and says 'we want your $ too'Permalink On twitter.com
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Make no mistake, this turn to the "real HYDRA" is because Marvel wants to sell you Nazi gear and comics and pretend like it isn't Nazi shit.Permalink On twitter.com
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Which means they KNOW exactly what they're doing...Permalink On twitter.com
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...and Marvel made the conscious decision that they'd rather make money than worry about the impact of normalizing racism & fascism.Permalink On twitter.com
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So I see you Marvel and I know what you're doing. You're making a profit by hand-waving at Nazism in the geek community and it is Fucked Up.Permalink On twitter.com
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Anyway, ain't that geek culture in a nutshell? We're going to mainstream fascism, racism and sexism b/c we'd make a few extra bucks.Permalink On twitter.com
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And before you say 'oh it is just to stir up controversy' for outrage clicks: Marvel has been strategically rewriting HYDRA for years. So noPermalink On twitter.com
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Marvel wants to sell you Nazi characters, comics, movies, toys, posters and gear and they're positioning the narratives to make it seem ok.Permalink On twitter.com
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It's not ok. Don't fucking buy that stuff. Don't give Marvel the money to say 'well the market is there' and keep going with this shit.Permalink On twitter.com
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Marvel continues to pretend fascism isn't fascism and Nazis aren't Nazis in order to sell more toys. FFS. io9.gizmodo.com/how-the-hell-is-steve-rogers-the-supreme-leader-of-hyd-1794590115Permalink On twitter.com
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I re-watched Civil War last week and realized that they made Zemo this sympathetic nuanced character. In the comics he was a Nazi scientist.Permalink On twitter.com
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No. No it was not.Permalink On twitter.com
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