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sonyaellenmann bluechoochoo Mailchimp's ad campaigns are all brand id & attachment. Good newsletters = more business
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Chronotope sonyaellenmann bluechoochoo So advertise newsletters that people like, so they associate Mailchimp<->newsletters. Plus:
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sonyaellenmann bluechoochoo Also boosts signups for that newsletter and helps them keep high profile/pay customers.
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sonyaellenmann bluechoochoo Top link on that page goes to a landing page w/prominent newsletter signup.
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sonyaellenmann bluechoochoo IMO: idea is that you associate MailChimp w/ The Type Of Good Content You Like, so you go to them to make more