Chronotope’s avatarChronotope’s Twitter Archive—№ 75,323

        1. We now know that just targeting Millennials is not a sustainable media business strategy. So: a new test for 'should I adopt this tech?'...
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      1. …in reply to @Chronotope
        The test media should use for tech adoption: Will my mom use this? Will my mom watch this? Would my grandparents pay for this?
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    1. …in reply to @Chronotope
      If the answer to any of these questions is No, then you should consider a minimal expenditure, if any, to adopt that technology for news.
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  1. …in reply to @Chronotope
    Like hey: would my mom spend 15 minutes a day wearing a huge hunk of plastic and electronics on her face? Oh... no? Maybe don't buy a VR rig
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    1. …in reply to @Chronotope
      Sometimes you have to let technology mature or fail without helping or hurting it. For media companies, It's reasonable to occasionally wait
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      1. …in reply to @Chronotope
        I love new technology and playing with new technology but 'things I enjoy writing code for' is not a viable metric for determining a budget.
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