Chronotope’s avatarChronotope’s Twitter Archive—№ 75,320

  1. We now know that just targeting Millennials is not a sustainable media business strategy. So: a new test for 'should I adopt this tech?'...
    1. …in reply to @Chronotope
      The test media should use for tech adoption: Will my mom use this? Will my mom watch this? Would my grandparents pay for this?
      1. …in reply to @Chronotope
        If the answer to any of these questions is No, then you should consider a minimal expenditure, if any, to adopt that technology for news.
        1. …in reply to @Chronotope
          Like hey: would my mom spend 15 minutes a day wearing a huge hunk of plastic and electronics on her face? Oh... no? Maybe don't buy a VR rig
          1. …in reply to @Chronotope
            Sometimes you have to let technology mature or fail without helping or hurting it. For media companies, It's reasonable to occasionally wait
            1. …in reply to @Chronotope
              I love new technology and playing with new technology but 'things I enjoy writing code for' is not a viable metric for determining a budget.


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