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Considering walk-backs of metrics accuracy & zig-zag on strategy, Facebook has entered an Emperor Has No Clothes phase in regard to video.
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I mean, considering polling & additional analytics studies it seems likely media was wrong in most of its assumptions about digital video.
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Turns out media migggght have purchased thousands of dollars of video equipment and training for no particularly good reason.
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If it turns out that the best video format for social was actually words over AP photos with CC music, AJ+ style, won't our faces be red.
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That said... did anyone really expect Facebook to renew the paid livestreaming deals? recode.net/2017/1/17/14269406/facebook-live-video-deals-paid
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My favorite thing is how no one will learn anything from this when considering 360 video and VR expenditures.