Chronotope’s avatarChronotope’s Twitter Archive—№ 75,174

                    1. "Video posts received 30 percent less engaged time than the average post" niemanlab.org/2017/01/another-survey-finds-users-arent-that-engaged-with-online-video/ When it comes to video saving journalism:
                  1. …in reply to @Chronotope
                    Just watch literally any user of your site to determine that video is less effective than its endless boosters keep saying.
                1. …in reply to @Chronotope
                  But never let common sense get in the way of ad tech bullshitting when it comes to building a buisness strategy you guys.
              1. …in reply to @Chronotope
                But yeah, Tronc is going to do great by having robots create 2,350 videos a day or whatever it is.
                oh my god twitter doesn’t include alt text from images in their API
            1. …in reply to @Chronotope
              I think the best part of this article is that no one reads longform but still more people read longform than actively watch video.
          1. …in reply to @Chronotope
            Snowfalling is probobly a more effective buisness model than leveraging video. And I think Snowfalling is also bullshit.
        1. …in reply to @Chronotope
          We disrepect our users so much in the news industry that we fail to do even basic in-person user testing. This is the result.
      1. …in reply to @Chronotope
        Tip: If your business model relies on an infinite number of readers existing to constantly consume all content you produce - wrong.
    1. …in reply to @Chronotope
      Scaling up production has limits. Making access more complex has failed. Only one thing left to optimize on: quality of experience.
  1. …in reply to @Chronotope
    If that's not part of your business model you probably won't be in business a decade from now.


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