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"Video posts received 30 percent less engaged time than the average post" niemanlab.org/2017/01/another-survey-finds-users-arent-that-engaged-with-online-video/ When it comes to video saving journalism:Permalink On twitter.com
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Just watch literally any user of your site to determine that video is less effective than its endless boosters keep saying.Permalink On twitter.com
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But never let common sense get in the way of ad tech bullshitting when it comes to building a buisness strategy you guys.On twitter.com
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But yeah, Tronc is going to do great by having robots create 2,350 videos a day or whatever it is.Permalink On twitter.com
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I think the best part of this article is that no one reads longform but still more people read longform than actively watch video.Permalink On twitter.com
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Snowfalling is probobly a more effective buisness model than leveraging video. And I think Snowfalling is also bullshit.Permalink On twitter.com
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We disrepect our users so much in the news industry that we fail to do even basic in-person user testing. This is the result.Permalink On twitter.com
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Tip: If your business model relies on an infinite number of readers existing to constantly consume all content you produce - wrong.Permalink On twitter.com
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Scaling up production has limits. Making access more complex has failed. Only one thing left to optimize on: quality of experience.Permalink On twitter.com
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If that's not part of your business model you probably won't be in business a decade from now.Permalink On twitter.com
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