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Alrighty, it's cool just fully rewrote analytics methodology to wrap the video player in a fully reporting asynchronous non-blocking tracker
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None of our analytics code on Salon is open source but you can just right click and look at it.
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Anyway, hopefully this will release at the end of the week because god damn do I now see all the video metrics.
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What? How long did it take to buffer? Did you exit at 50% through the ad? What is the average length of time you watched? I got that.
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At this point in my career I've written enough web video code that if you scrapped it together you'd practically have a platform.
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Between this and all the vanilla JS I've written to get around YUI, I've practically got enough JS to launch a stand alone analytics library
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I don't believe web video will save the media but damn is it fun to work with.
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PS: Also this project makes me more depressed about the state of VAST/VPAID. It's so easy to deliver way better metrics than they support.