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Considering tactic was recently used to hurt sites that dared to support women in gaming I'm not filled w/confidence mobile.nytimes.com/2017/01/07/opinion/sunday/how-to-destroy-the-business-model-of-breitbart-and-fake-news.html?smid=fb-share&_r=0&referer=android-app://m.facebook.com
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Also *yawn* because even if this works those sites have plenty of other tactics to make programmatic money.