Chronotope’s Twitter Archive—№ 74,216

Well this is new, 300x250 units from ad exchanges designed to look like Taboola/Outbrain units CC: robleathern
Permalink On twitter.com ♻️ 8 Retweets ❤️ 56 Favorites 2016 Oct 24 Mood +2 🙂

…in reply to @Chronotope
So it turns out this image, which I've been seeing all over goes to a link that has nothing to do with MIT graduates or those pictured.
Permalink On twitter.com ♻️ 1 Retweets ❤️ 5 Favorites 2016 Oct 27 Mood 0

…in reply to @Chronotope
Fun trick, want to see how pervasive a Taboola/Outbrain ad is? It gets indexed! google.com/search?hl=en&biw=1413&bih=710&tbs=sbi:AMhZZisr_1KdppaVEJrcpH_1PG0gFqa2iSAJbZSJVoVFSBNcpJN1MAxRg4FhPUyKBxwMbNaWn_12DRERHfbOm6knmue53lY2k6GtsS-8YXTqIwJJ30VIiYcmxLd_1riitnIDZdvtcSWIpNXq_1ixMrksELU6IfspfaR8Z4VG5Z6uVGtpWcUZrm1hW3BJmG4XeoKZ5fcUW6dvDBq6jLBrMlN4IYvFnTo9XT7OK0KOZbtOrf1ZyAbPCtEZm8EcFUoG5lfwxSmBae9OlR30ILipeTTQjW3eLsuy6U5s_1sxMUgD1EbL81MDcqJqxZcUFl8qP6u-lt4qfasM0P4riousUba7wKvjqwsIrC2Cc8lLHocpac6XBFBmITrgaraNyle-aGAEA546wOQXQqSVSD6dtKosuUESiTxEJSpvUpfGqf0sGHaoeq0hTBrgg2dWpPcJor5c-BdvsDTJMMeh32Z480oIGfZIhNBFVB3TihQVo2RrUNad2WOBN4h3rrPROyDOWx0xZv5--z5VGgLOx8-dKHS7JFsyyqNLBhFU475IrcIw4WtJRykHYEjGr9oTCSnLhdiu0E0wE8mSkTGGJdYyRcmr6OM3RjF2SEEsZBIz6gTYgEO9HKVIMNP4u8qvV8-zKjBYXBF1xgDVzdCBZhj7obSRpR1S0gN6uq2HkThCle31O3444i8a2RSg6PNkaUZ-0gHok0LzjZGRab3tygUSNCwmne_1qJOoImRxbRma-vvuCAj6NnMhOYyjQzu3sxuWsOxIra0BjLo56yajJZHiTMp47RnbGv34I8RxJcJbJshwefV5g7DabJrekjEfdRi64kXTikrzG0ePKNjOMb_14fF2K_1sYMR2KvTtMGqlDXftHFxBfUvzPywz328HmGJEzymjl30CC_1rGQ3V-oDrmj54gYg7enyUtKvaOwkHqr1Lc-4NrXfLUFATVp9XcKjRtzgvY3ckN14608B-8x4YyF39YuxbYzG0LL2PZRBJVnSQmJfd9logkBdcFStjKXYr4u5m-cOhwDYaJi5hcvF5pkJFgL_1RoG_19Hy6U08VrWLkWk--HZnmNAUZND2DqzGoMMQE1cYPqrkIwQqnC8Ypf6VEyejWguqHx2a-YH_1EhLUcP6UIfiKNhcO8M_1PUGyB2k16o0yUsGjjFpasY2J9jHi6jesZ8VI8RON-wGVZgGx2_1sgoG081sCgn62L2Z_180GAIbjl5Y3laPD1LByAKKK1P3qOMMAABr-cEw9YQZ13gCOCrXh9BYIHZUcuqu-LLIsx7_1TWJmRkK14AXN-4Lv-S3kjbBZv79voWrJRu7RclkfrGGQ-5wz1Lh7wX5jilmkfXE7Zo4TQSzlODDSlSEeCO5KXxCb5Cy1b0TRAeXARkEEGMi2QntQdOcFf65NHW6UHJj5siXXNfNzzLZqBc9AWUvArtVBpKGQJDIt2rYG2vOqDgejFTnToqC_1jQAH1jwnFoZn2NUjt_1UywNh6vOU-3RjJaqURh6Y-rIiyBSGJMba1S0Eco8qMrySzJvMYF3XnZQZJX6Aq3FD5qiqY5_1gRXWQpLf6Kq9sLLpxmjqa1uVPDh3sfONP9e5LUKhPhTPBObMBX5mimO7GXjJ2z-xNQREtXQ5EHMOm_1mSTqFIda5R99LuAw2TI5QpItE4OhM97AeerjUlY-47msbBZwa3DPbTMRORC1jnmSFVWkirmdy0AZAwSnZ04-PS-G0ZMxUslGMac&ei=VZESWL-qO4WsjwTYl5-ICw&start=0&sa=N
Permalink On twitter.com ♻️ 2 Retweets ❤️ 9 Favorites 2016 Oct 27 Mood +5 🙂

…in reply to @Chronotope
Hmmm, selling US car insurance through tons of India economics and tech sites? Seems like a bad investment.
Permalink On twitter.com ❤️ 3 Favorites 2016 Oct 27 Mood -1 🙁

…in reply to @Chronotope
In case you were wondering, despite the logos on their shirts those two women aren't the MIT grads disrupting the car insurance industry...
Permalink On twitter.com ❤️ 6 Favorites 2016 Oct 27 Mood -2 🙁

…in reply to @Chronotope
The two MIT grads are Seth Birnbaum ( crunchbase.com/person/seth-birnbaum-2#/entity ) and Tomas Revesz ( crunchbase.com/person/tomas-revesz#/entity )
Permalink On twitter.com ♻️ 1 Retweets ❤️ 4 Favorites 2016 Oct 27 Mood 0

…in reply to @Chronotope
Surely the sudden barrage of Outbrain & ad exchange spots w/this ad isn't some crass strategy to juice the numbers before raising capital?
Permalink On twitter.com ❤️ 9 Favorites 2016 Oct 27 Mood 0

…in reply to @Chronotope
Surely not, bostinno.streetwise.co/2016/10/20/everquote-ipo-ceo-discusses-series-b-funding-and-revenue/
Permalink On twitter.com ❤️ 5 Favorites 2016 Oct 27 Mood 0

…in reply to @Chronotope
Gee, I hope Stratim Capital, Oceanic Partners and T Capital Partners didn't base any their investments off web traffic numbers in any way.
Permalink On twitter.com ❤️ 9 Favorites 2016 Oct 27 Mood +2 🙂

…in reply to @Chronotope
Because it sure looks like the ad buy wasn't particularly targeted and therefore is pulling in a lot of likely BS traffic.
Permalink On twitter.com ♻️ 1 Retweets ❤️ 12 Favorites 2016 Oct 27 Mood +2 🙂

…in reply to @Chronotope
And the ad placement itself encourages traffic to come in with no knowledge of what they are clicking to.
Permalink On twitter.com ❤️ 5 Favorites 2016 Oct 27 Mood +1 🙂

…in reply to @Chronotope
Which means EverQuote seems to be driving a pull of a lot of traffic unlikely to create sales leads. *shrugz*
Permalink On twitter.com ❤️ 6 Favorites 2016 Oct 27 Mood -1 🙁

…in reply to @Chronotope
Havvvvve fun selling car insurance to millennials who are decreasingly buying cars. ttfn dudes.
Permalink On twitter.com ❤️ 11 Favorites 2016 Oct 27 Mood +4 🙂

…in reply to @Chronotope
I don't own a car and I cannot escape this ad.
Permalink On twitter.com ♻️ 2 Retweets ❤️ 16 Favorites 2016 Oct 27 Mood -1 🙁

…in reply to @Chronotope
I like that they are A/B testing smiling ladies vs frowny ladies. The frowny ladies showed up on an article about harassment, so good call?
Permalink On twitter.com ♻️ 2 Retweets ❤️ 18 Favorites 2016 Oct 27 Mood +4 🙂

…in reply to @Chronotope
This is irritating me, so let's keep digging!
Permalink On twitter.com ❤️ 6 Favorites 2016 Oct 27 Mood -3 🙁

…in reply to @Chronotope
These links go to a site called LiveSmarterDaily. Which despite being "daily" is really only the one article designed to look like a blog.
Permalink On twitter.com ♻️ 2 Retweets ❤️ 11 Favorites 2016 Oct 27 Mood +2 🙂

…in reply to @Chronotope
You'll note none of the things mentioned in the ad prompt are actually here except auto insurance. So this is right on edge of #contentfraud
Permalink On twitter.com ❤️ 6 Favorites 2016 Oct 27 Mood 0

…in reply to @Chronotope
I think the best part of this terrible fake site is that it has ads *INSIDE* the ad to make it look more real.
Permalink On twitter.com ♻️ 1 Retweets ❤️ 16 Favorites 2016 Oct 27 Mood -3 🙁

…in reply to @Chronotope
At the bottom is a nice notice so they don't break the law.
Permalink On twitter.com ❤️ 8 Favorites 2016 Oct 27 Mood +3 🙂

…in reply to @Chronotope
So what is Provide Insurance, besides reportedly awful at service: reviewopedia.com/provide-insurance-com-reviews & ripoffreport.com/r/provide-insurancecom/internet/provide-insurancecom-carprovide-insurancecom-Created-fake-websites-to-promote-Internet-911378
Permalink On twitter.com ❤️ 2 Favorites 2016 Oct 27 Mood -3 🙁

…in reply to @Chronotope
Well, it's really the previously mentioned EverQuote!
Permalink On twitter.com ❤️ 7 Favorites 2016 Oct 27 Mood 0

…in reply to @Chronotope
EverQuote is an "auto insurance marketplace was named to this year's Inc. 5000" that raised $23M in their B round 7 days ago.
Permalink On twitter.com ❤️ 2 Favorites 2016 Oct 27 Mood 0

…in reply to @Chronotope
EverQuote sure sounds like some sort of insurance company, but it is an insurance marketplace. What that means is unclear.
Permalink On twitter.com ❤️ 3 Favorites 2016 Oct 27 Mood +1 🙂

…in reply to @Chronotope
I know what it looks like... an affiliate links and data collection shop.
Permalink On twitter.com ❤️ 8 Favorites 2016 Oct 27 Mood +2 🙂

…in reply to @Chronotope
If I click on that link, it doesn't seem to pass much of the fake info I gave it along. I basically start new.
Permalink On twitter.com ❤️ 4 Favorites 2016 Oct 27 Mood -3 🙁

…in reply to @Chronotope
Also, their privacy policy makes it *very* clear that they are going to pass on your information in all sorts of ways.
Permalink On twitter.com ❤️ 8 Favorites 2016 Oct 27 Mood +1 🙂

…in reply to @Chronotope
Everquote was launched out of a startup accelerator in Cambridge according to their about page, Cogo Labs
Permalink On twitter.com ❤️ 2 Favorites 2016 Oct 27 Mood +1 🙂

…in reply to @Chronotope
But before they were EverQuote, they were AdHarmonics, a generic leadgen/affiliate company
Permalink On twitter.com ❤️ 7 Favorites 2016 Oct 27 Mood 0

…in reply to @Chronotope
So yeah affiliate links, generated off a fake news site, through badly targeted Taboola/Outbrain ads. Oh and an app! everquote.com/everdrive/
Permalink On twitter.com ❤️ 11 Favorites 2016 Oct 27 Mood -5 🙁

…in reply to @Chronotope
And now I leave you with this wonderfully descriptive comment by one of their customers
Permalink On twitter.com ❤️ 13 Favorites 2016 Oct 27 Mood +3 🙂

…in reply to @Chronotope
Oh one other thing! Their dubious app, with 73 review and 5-10k installs on Android and dropping downloads - appannie.com/apps/ios/app/1079104334/ ...
Permalink On twitter.com ❤️ 4 Favorites 2016 Oct 27 Mood -2 🙁

…in reply to @Chronotope
They took their data collection, authored a study off of dubious samples and unclear users & got it in HuffPost! huffingtonpost.com/entry/the-most-dangerous-interstates_us_5811ef68e4b0390e69ce51d2
Permalink On twitter.com ❤️ 8 Favorites 2016 Oct 27 Mood -3 🙁

…in reply to @Chronotope
And I guess that's how we make money on the internet these days.
Permalink On twitter.com ❤️ 8 Favorites 2016 Oct 27 Mood 0

…in reply to @Chronotope
"Disruption" in action eh?
Permalink On twitter.com ❤️ 5 Favorites 2016 Oct 27 Mood -2 🙁

…in reply to @Chronotope
This time in CNN, I cannot escape this ad.
Permalink On twitter.com ❤️ 8 Favorites 2016 Oct 30 Mood -1 🙁

…in reply to @Chronotope
More on the now inescapable LiveSmarterDaily - adspider.io/details/ads/7546697/how-2-mit-grads-are-disrupting-the-auto-insurance-industry
Permalink On twitter.com ❤️ 5 Favorites 2016 Oct 31 Mood 0

…in reply to @Chronotope
So we can now confirm that they started running this ad *right* before they started to raise capital for their B round.
Permalink On twitter.com ❤️ 9 Favorites 2016 Oct 31 Mood 0

…in reply to @Chronotope
Now, the question is, was it only for that? Is this literally to just juice those numbers? Will it be running next month? Time will tell.
Permalink On twitter.com ❤️ 4 Favorites 2016 Oct 31 Mood 0

…in reply to @Chronotope
I gotta wonder, theoretically, what happens if VC invests on fraudulent numbers? Is there even a way to withdraw?
Permalink On twitter.com ❤️ 1 Favorite 2016 Oct 31 Mood -4 🙁

…in reply to @Chronotope
So Everquote ad campaign has escalated. It's now marketing a BS service that likely resells user data in a huge ad at the top of a news site
Permalink On twitter.com ❤️ 4 Favorites 2016 Nov 23 Mood +3 🙂

…in reply to @Chronotope
I guess MIT was too elitist so now it is 'Boston grads' as noted. aexm/801098888149106688
Permalink On twitter.com ❤️ 7 Favorites 2016 Nov 23 Mood 0

…in reply to @Chronotope
To reiterate, this is a shit company & ad is a lie in at least 3 ways: 1. They aren't disrupting shit. 2. Those two women aren't the grads
Permalink On twitter.com ❤️ 6 Favorites 2016 Nov 23 Mood -10 🙁

…in reply to @Chronotope
3. It isn't turning upside down. Yet note the ad design, white background that blends into the site, aping news site style, plain font...
Permalink On twitter.com ❤️ 2 Favorites 2016 Nov 23 Mood 0

…in reply to @Chronotope
This ad is clearly trying to look like a news story on this site and the click-through brings you to a site that looks like a news site...
Permalink On twitter.com ❤️ 1 Favorite 2016 Nov 23 Mood +5 🙂

…in reply to @Chronotope
So this is basically fake news running on a real news site. The problem with reader trust isn't on FB, it is on shit like this.
Permalink On twitter.com ♻️ 1 Retweets ❤️ 8 Favorites 2016 Nov 23 Mood -6 🙁

…in reply to @Chronotope
We are engaged in the active practice of trying to make it difficult for readers to distinguish truth from bullshit on our own sites.
Permalink On twitter.com ♻️ 5 Retweets ❤️ 14 Favorites 2016 Nov 23 Mood -4 🙁

…in reply to @Chronotope
Bullshit fake news-style Everquote ad now showing above the fold in giant block on guardian's website.
Permalink On twitter.com ❤️ 9 Favorites 2016 Dec 12 Mood -8 🙁

…in reply to @Chronotope
BTW, now I'm sure the ad buy is not strongly targeted because it showed up in an incognito window on an article about UK education policy.
Permalink On twitter.com ❤️ 3 Favorites 2016 Dec 12 Mood 0

…in reply to @Chronotope
This ad campaign, now on 4th month, specifically targets news websites & is designed to trick readers into clicking it, thinking it is news.
Permalink On twitter.com ♻️ 3 Retweets ❤️ 9 Favorites 2016 Dec 12 Mood 0

…in reply to @Chronotope
It keeps running. No news sites shut it down, despite it being purely designed to trick readers. This is why journalists are losing trust.
Permalink On twitter.com ♻️ 3 Retweets ❤️ 12 Favorites 2016 Dec 12 Mood -3 🙁

…in reply to @Chronotope
We invite them on to our pages and present them with a mix of well-designed advertising fakery and mix it in with our own content...
Permalink On twitter.com ♻️ 4 Retweets ❤️ 7 Favorites 2016 Dec 12 Mood +1 🙂

…in reply to @Chronotope
And then we in the media have the gall to ask 'why can't readers distinguish fake news from real news?' Because we trained them not to.
Permalink On twitter.com ♻️ 6 Retweets ❤️ 26 Favorites 2016 Dec 12 Mood -3 🙁

…in reply to @Chronotope
“Can you trust what’s put out in the digital news ecosystem when you have fake news mixed in?” shar.es/18T08K via lmoses
Permalink On twitter.com ❤️ 2 Favorites 2016 Dec 13 Mood -2 🙁

…in reply to @Chronotope
One more version of the Everquote ad for the books: lmoses/809411920306536452
Permalink On twitter.com ❤️ 2 Favorites 2016 Dec 15 Mood 0

…in reply to @Chronotope
Some more detailed thoughts on this: medium.com/@aramzs/the-media-is-a-business-and-journalism-is-a-job-get-it-together-c1ba78a4df95#.p2zk0959q
Permalink On twitter.com ♻️ 1 Retweets ❤️ 1 Favorite 2016 Dec 17 Mood 0

…in reply to @Chronotope
Still being targeted by EverQuote, but now the ad thinks I'm in Bayside (wrong) and the background of the image seems to have changed.
Permalink On twitter.com 2016 Dec 26 Mood -2 🙁

…in reply to @Chronotope
Clearly someone at EverQuote looked at the previous image and yelled "More screens!"
Permalink On twitter.com ❤️ 2 Favorites 2016 Dec 26 Mood +1 🙂

…in reply to @Chronotope
Also props to the graphic designer who used drop shadow to hide the cut lines and then blended to try and make it look like they didn't.
Permalink On twitter.com ❤️ 4 Favorites 2016 Dec 26 Mood -1 🙁

…in reply to @Chronotope
For fun, here's all the versions of the ad thus far. Part 1
Permalink On twitter.com ♻️ 1 Retweets ❤️ 1 Favorite 2016 Dec 27 Mood +4 🙂

…in reply to @Chronotope
Part 2:
Permalink On twitter.com ♻️ 1 Retweets ❤️ 1 Favorite 2016 Dec 27 Mood 0

…in reply to @Chronotope
Part 3:
Permalink On twitter.com ♻️ 1 Retweets ❤️ 1 Favorite 2016 Dec 27 Mood 0

…in reply to @Chronotope
Holy shit. Look at all the fake websites EverQuote is building. bit.ly/2hqxyHJ webster/813817046039400448
Permalink On twitter.com ❤️ 6 Favorites 2016 Dec 27 Mood -7 🙁

…in reply to @Chronotope
At what point, warnings aside, does this become misrepresentation? Intent to deceive? False advertising?
Permalink On twitter.com ❤️ 3 Favorites 2016 Dec 27 Mood -9 🙁

…in reply to @Chronotope
Fun stuff, here is EverQuote's Inc. 5000 page, which lists their 2015 revenue at $96.8M inc.com/profile/everquote
Permalink On twitter.com ❤️ 2 Favorites 2016 Dec 27 Mood +4 🙂

…in reply to @Chronotope
In light of all these different websites it is worth noting an earlier ver of the ad mis-reported the ad's source Chronotope/791804583253307393
Permalink On twitter.com 2016 Dec 27 Mood +2 🙂

…in reply to @Chronotope
You can see that, unlike the other versions of the ad which list EverQuote as the ad's source that ^ one lists "Provide Savings" as sponsor.
Permalink On twitter.com ❤️ 1 Favorite 2016 Dec 27 Mood +1 🙂

…in reply to @Chronotope
You know what would be useful? A lawyer who specializes in business or advertising law. Could get some of these legality questions answered.
Permalink On twitter.com ❤️ 3 Favorites 2016 Dec 27 Mood +2 🙂

…in reply to @Chronotope
Genuine question: is this someone else operating on behalf of EverQuote? These things do happen. dennishegstad/813862804205637633
Permalink On twitter.com ❤️ 2 Favorites 2016 Dec 27 Mood 0

…in reply to @Chronotope
But, I don't think so, because guess what, the top four domains off that list are registered directly to EverQuote
Permalink On twitter.com ❤️ 2 Favorites 2016 Dec 27 Mood +2 🙂

…in reply to @Chronotope
And so do the next 4!
Permalink On twitter.com 2016 Dec 27 Mood 0

…in reply to @Chronotope
And low and behold, EverQuote acknowledges that they indeed have purchased and maintain multiple domains i/web/813865963363803136
Permalink On twitter.com ❤️ 2 Favorites 2016 Dec 27 Mood 0

…in reply to @Chronotope
This ad is persistent in following me around the internet, it still won't go away! Either their buy is enormous or targeting is awful.
Permalink On twitter.com ❤️ 3 Favorites 2016 Dec 30 Mood -3 🙁

…in reply to @Chronotope
LOL, now other content marketing ads are stealing EverQuote's ad photo. gabedelahaye/814962011041886208
Permalink On twitter.com ❤️ 3 Favorites 2016 Dec 30 Mood +1 🙂

…in reply to @Chronotope
Honestly, do you think this ad is just targeting me now with the express purpose of driving me insane? Fresh from today:
Permalink On twitter.com ❤️ 2 Favorites 2017 Jan 3 Mood -1 🙁

…in reply to @Chronotope
It keeps getting larger.
Permalink On twitter.com ❤️ 1 Favorite 2017 Jan 3 Mood 0

…in reply to @Chronotope
And then reporting happens, great work by sonyaellenmann digging deeper into this mattermark.com/everquote-deceptive-advertising/
Permalink On twitter.com ♻️ 2 Retweets ❤️ 6 Favorites 2017 Jan 3 Mood +3 🙂

…in reply to @Chronotope
God. Literally not a single ad on this website loads except the Everquote one.
Permalink On twitter.com ❤️ 2 Favorites 2017 Jan 4 Mood +1 🙂

…in reply to @Chronotope
Hey look, here is an EverQuote ad clearly lying about being created by EverQuote
Permalink On twitter.com ❤️ 1 Favorite 2017 Jan 4 Mood +1 🙂

…in reply to @Chronotope
Honest to god... have they actually increased their buy?
Permalink On twitter.com ❤️ 1 Favorite 2017 Jan 4 Mood +4 🙂

…in reply to @Chronotope
Turns out EverQuote has been scummy for quite some time hlauinfo/816444928914030594
On twitter.com ❤️ 5 Favorites 2017 Jan 4 Mood 0

…in reply to @Chronotope
.TheAtlantic's article about media being careful what they publish has a huge link to EverQuote's fake news site in the center of it.
Permalink On twitter.com ♻️ 9 Retweets ❤️ 17 Favorites 2017 Jan 11 Mood 0

…in reply to @Chronotope
By the way, I just noticed another lie in this ad. The "small team of data scientists" is, according to LinkedIn, 200 people. So not small.
Permalink On twitter.com 2017 Jan 11 Mood 0

…in reply to @Chronotope
Can't escape EverQuote! profcarroll/819047135723266048
Permalink On twitter.com ❤️ 1 Favorite 2017 Jan 11 Mood +1 🙂

…in reply to @Chronotope
*sigh*
Permalink On twitter.com 2017 Jan 15 Mood -2 🙁

…in reply to @Chronotope
Latest Everquote ad still lands on fake news page, but now URL is less deceptive, clearly labeled w/company name...
Permalink On twitter.com 2017 Jan 16 Mood -5 🙁

…in reply to @Chronotope
Perhaps this new-found semi-honesty is an after effect of sonyaellenmann's coverage of EverQuote's at-best-deceptive behavior?
Permalink On twitter.com ❤️ 2 Favorites 2017 Jan 16 Mood 0

…in reply to @Chronotope
Looks like the EverQuote geo-targeting is vaguely working. quantumdotdot/821797429309833216
Permalink On twitter.com 2017 Jan 18 Mood +2 🙂

…in reply to @Chronotope
Everquote ad arrives to split profits with white supremacists. OFH_John/828968149169090560
Permalink On twitter.com ❤️ 3 Favorites 2017 Feb 7 Mood +2 🙂

…in reply to @Chronotope
Never stop being shitty EverQuote hlauinfo/830426115823063040
Permalink On twitter.com ♻️ 1 Retweets ❤️ 1 Favorite 2017 Feb 11 Mood -4 🙁

…in reply to @Chronotope
Oh look... EverQuote has discovered Instagram aexm/833738376792645632
Permalink On twitter.com ❤️ 1 Favorite 2017 Feb 20 Mood 0

…in reply to @Chronotope
And hey, Everquote thinks it is "brilliant" now webster/833452256150315008
Permalink On twitter.com 2017 Feb 20 Mood +4 🙂

…in reply to @Chronotope
Things that never end
Permalink On twitter.com 2017 Mar 4 Mood 0

…in reply to @Chronotope
Now linking to a fake news site on EverQuote's own domain.
Permalink On twitter.com 2017 Mar 4 Mood -3 🙁

…in reply to @Chronotope
The ever changing pitch and a new star "grad" for EverQuote's targeting. robleathern/842010241499766784
Permalink On twitter.com ♻️ 1 Retweets 2017 Mar 15 Mood 0

…in reply to @Chronotope
And yeah, EverQuote continues to call itself brilliant aexm/840941186043019264
Permalink On twitter.com ❤️ 3 Favorites 2017 Mar 15 Mood +5 🙂

…in reply to @Chronotope
Everquote's Math Grads at it again robleathern/846929669341437952
Permalink On twitter.com ❤️ 3 Favorites 2017 Mar 29 Mood 0

…in reply to @Chronotope
EverQuote has these multicultural young people so you won't think about their founders being two old white guys robleathern/846932750313504768
Permalink On twitter.com ❤️ 5 Favorites 2017 Mar 29 Mood 0

…in reply to @Chronotope
I think my favorite part of this EverQuote photoshoot is the EverQuote branding on the water bottles robleathern/846932801618272257
Permalink On twitter.com ❤️ 1 Favorite 2017 Mar 29 Mood +2 🙂

…in reply to @Chronotope
So, fun times in EverQuote land, despite statements to sonyaellenmann that they were going to shrink their fake site footprint...
Permalink On twitter.com ❤️ 1 Favorite 2017 Mar 29 Mood +1 🙂

…in reply to @Chronotope
EverQuote continues to run a number of fake news sites with the same content bit.ly/2hqxyHJ Around 98 of them:
Permalink On twitter.com ❤️ 2 Favorites 2017 Mar 29 Mood -3 🙁

…in reply to @Chronotope
Some of these sites don't mention they are another company on the front page anymore, but have it deeper into the site
Permalink On twitter.com ❤️ 1 Favorite 2017 Mar 29 Mood 0

…in reply to @Chronotope
And while the privacy policy might state EverQuote's name, the copyright statement and the ToU don't
Permalink On twitter.com ❤️ 2 Favorites 2017 Mar 29 Mood 0

…in reply to @Chronotope
And their remaining fake news site? No longer discloses that it is an ad.
Permalink On twitter.com 2017 Mar 29 Mood -4 🙁

…in reply to @Chronotope
Many sites on that list provide a front end to access EverQuote. Besides a logo on a robot, they don't disclose who they are on front page.
Permalink On twitter.com 2017 Mar 29 Mood 0

…in reply to @Chronotope
Is this illegal? I don't think so. Is this highly unethical? Yeah, yeah, it is.
Permalink On twitter.com ❤️ 2 Favorites 2017 Mar 29 Mood -3 🙁

…in reply to @Chronotope
I suppose we can at least be thankful that EverQuote has decreased the number of these sites that look like news sites, but still: yuck.
Permalink On twitter.com 2017 Mar 29 Mood +4 🙂

…in reply to @Chronotope
All new EverQuote ads! They seem to have dropped the misleading text about founders at least. aexm/882779603143716865
Permalink On twitter.com 2017 Jul 6 Mood -4 🙁

…in reply to @Chronotope
Worth noting how even more non-specific the copy is here. They're just looking for clicks, who cares if you want car insurance or not.
Permalink On twitter.com ❤️ 1 Favorite 2017 Jul 6 Mood +5 🙂

…in reply to @Chronotope
Now I'm seeing those Everquote ads again. They have returned!
Permalink On twitter.com ♻️ 1 Retweets ❤️ 3 Favorites 2017 Jul 10 Mood 0

…in reply to @Chronotope
"My phone started ringing within minutes of filling out the EverQuote form, and it did not stop ringing for days." linkedin.com/pulse/other-side-quality-leads-avi-ben-hutta
Permalink On twitter.com ♻️ 1 Retweets ❤️ 7 Favorites 2017 Jul 18 Mood +1 🙂

…in reply to @Chronotope
A tale of two bullshit crap lead gen companies disguised as insurance quote providers. EverQuote isn't alone in its misleading behavior.
Permalink On twitter.com ❤️ 2 Favorites 2017 Aug 3 Mood -9 🙁

…in reply to @Chronotope
And look QuoteWizard has been doing this crap for a year longer than EverQuote. I guess EverQuote isn't so "disruptive" after all?
Permalink On twitter.com ❤️ 2 Favorites 2017 Aug 3 Mood -5 🙁

…in reply to @Chronotope
More EverQuote ads for the endless set. shansquared/894645576071081985
Permalink On twitter.com ♻️ 1 Retweets ❤️ 1 Favorite 2017 Aug 20 Mood 0

…in reply to @Chronotope
Apparently Massachusetts and Colorado both prefer clicking on dissatisfied-looking white dudes against a brick wall.
Permalink On twitter.com ♻️ 1 Retweets ❤️ 3 Favorites 2017 Aug 20 Mood 0

…in reply to @Chronotope
I guess only the northeast corridor gets the multi ethnic EverQuote ads?
Permalink On twitter.com 2017 Aug 20 Mood 0

…in reply to @Chronotope
Also, looking at the copy, I guess this bunch aren't Harvard grads?
Permalink On twitter.com 2017 Aug 20 Mood 0

…in reply to @Chronotope
Oh look, a new crew on the Everquote ad.
Permalink On twitter.com ❤️ 5 Favorites 2017 Oct 2 Mood 0

…in reply to @Chronotope
lol, just noticed on bottom of the clickthru site: "If you do not agree to our terms and policies, then please leave this site immediately."
Permalink On twitter.com ❤️ 2 Favorites 2017 Oct 2 Mood +2 🙂

…in reply to @Chronotope
Everyone is slowly seeing their EverQuote ads move to the all white people version, it seems. shansquared/920331182746820608
Permalink On twitter.com ❤️ 2 Favorites 2017 Oct 17 Mood 0

…in reply to @Chronotope
Also, no one is wearing EverQuote gear in the photo anymore, interesting. CC: shansquared
Permalink On twitter.com ❤️ 1 Favorite 2017 Oct 17 Mood +1 🙂

…in reply to @Chronotope
shansquared Seriously, do they pay anyone at that company or does it all just go to Outbrain and Taboola?
Permalink On twitter.com 2017 Oct 24 Mood -1 🙁
…in reply to @Chronotope
The inescapable EverQuote aexm/922925190476062722
Permalink On twitter.com 2017 Oct 24 Mood 0

…in reply to @Chronotope
Those EverQuote folks, such innovators. taylorbuley/925835928404238337
Permalink On twitter.com ❤️ 1 Favorite 2017 Nov 1 Mood 0

…in reply to @Chronotope
All new EverQuote *close up* in CNN's footer.
Permalink On twitter.com 2017 Nov 2 Mood 0

…in reply to @Chronotope
Fun fact, if you ever want to make it so no one can reverse image search your face on the internet, star in an EverQuote ad.
Permalink On twitter.com ♻️ 1 Retweets ❤️ 5 Favorites 2017 Nov 2 Mood +4 🙂

…in reply to @Chronotope
New stars from our favorite personal data sales/arbitrage company that presents itself as some sort of innovative insurance hack robleathern/937379734257676290
Permalink On twitter.com ❤️ 5 Favorites 2017 Dec 4 Mood +4 🙂

…in reply to @Chronotope
All new Everquote specimens! It looks like Everquote has made some new hires!
Permalink On twitter.com 2018 Jan 17 Mood +2 🙂

…in reply to @Chronotope
(2nd photo h/t SeanBlanda )
Permalink On twitter.com 2018 Jan 17 Mood 0

…in reply to @Chronotope
*sigh*
Permalink On twitter.com ❤️ 3 Favorites 2018 Jan 25 Mood -2 🙁

…in reply to @Chronotope
New EverQuote ad is INTENSE. Also they apparently have run out of brilliant founders or graduates, now it is just the company that's "brilliant".
Permalink On twitter.com ❤️ 3 Favorites 2018 Feb 5 Mood +9 🙂

…in reply to @Chronotope
Yeah, I'm pretty sure that EverQuote is just sticking its employees in front of the cameras to generate these photos. Guy in foreground looks like linkedin.com/in/richard-hughes-0b523812/. Do you get a bonus at EverQuote for having your photo plastered on millions of pages?
Permalink On twitter.com 2018 Feb 5 Mood +4 🙂

…in reply to @Chronotope
Yikes webster/961972108334166016
Permalink On twitter.com ❤️ 3 Favorites 2018 Feb 9 Mood 0

…in reply to @Chronotope
It looks like EverQuote is adding home owners to their lead gen targeting. And now those two math grads are also disrupting an entirely different industry. Also lol they're /Boston/ grads now.
Permalink On twitter.com ❤️ 2 Favorites 2018 Mar 6 Mood +3 🙂

…in reply to @Chronotope
I'm pretty sure at least one of the people in those two photos isn't at EverQuote anymore. So... do they end up the face of EverQuote forever?
Permalink On twitter.com 2018 Mar 6 Mood +1 🙂

…in reply to @Chronotope
"The phone calls did not stop coming. I was getting 10-12 phone calls per day, if I was in a meeting and had to ignore them, they would call me back right away instead of leaving a message. I felt like I was getting harrassed" BrandonCaudill_/971128674757029888
Permalink On twitter.com ❤️ 2 Favorites 2018 Mar 6 Mood +2 🙂

…in reply to @Chronotope
Everquote seems to be running out of woman employees. Perhaps due to its insistence in using them for marketing campaigns? Also, they're a "tiny" company now?
Permalink On twitter.com ❤️ 2 Favorites 2018 Apr 4 Mood 0

…in reply to @Chronotope
Oooo boy EverQuote has discovered Tumblr. They manage to pair uncomfortable with asshole for this photo.
Permalink On twitter.com ❤️ 2 Favorites 2018 Apr 26 Mood -6 🙁

…in reply to @Chronotope
I think my favorite part of this EverQuote ad is that they've reduced their endless formulaic phrases to just a series of words strung together into a nonsense non sentence.
Permalink On twitter.com ❤️ 9 Favorites 2018 Apr 26 Mood +2 🙂

…in reply to @Chronotope
Looks like EverQuote has made some new hires! shansquared/989877031612637184?s=19
Permalink On twitter.com ❤️ 1 Favorite 2018 Apr 27 Mood +2 🙂

…in reply to @Chronotope
More new EverQuote hires!
Permalink On twitter.com 2018 Jun 7 Mood 0

…in reply to @Chronotope
More new Everquote ads! shansquared/1008732962597294080
Permalink On twitter.com ❤️ 1 Favorite 2018 Jun 18 Mood 0

…in reply to @Chronotope
And a story about the faces in some of these ads that I totally missed! Nice work by melodyhahm - finance.yahoo.com/news/real-story-behind-those-two-math-grads-who-are-disrupting-auto-insurance-industry-192118360.html
$OpenGraph image for finance.yahoo.com/news/real-story-behind-those-two-math-grads-who-are-disrupting-auto-insurance-industry-192118360.html$
Permalink On twitter.com ❤️ 5 Favorites 2018 Jun 18 Mood +1 🙂

…in reply to @Chronotope
Always glad to see friends when I travel.
Permalink On twitter.com ❤️ 2 Favorites 2018 Jun 29 Mood +3 🙂

…in reply to @Chronotope
CT and NYC sure look similar
Permalink On twitter.com ❤️ 2 Favorites 2018 Sep 19 Mood 0

…in reply to @Chronotope
Oooo. EverQuote's all data scientists now? rahulrangnekar/1047898882774945792?s=19
Permalink On twitter.com ❤️ 1 Favorite 2018 Oct 4 Mood 0

…in reply to @Chronotope
My favorite company is eminently short-able right now. finance.yahoo.com/quote/ever/ $EVER I don't know what data they had to release to IPO, but I would *love* to read it at some point.
Permalink On twitter.com 2018 Oct 15 Mood +5 🙂

…in reply to @Chronotope
As KelseyLArendt points out it is now 2 years since I started talking about EverQuote in what is now a 149 item long thread. This includes 3 articles, new friends to talk about EverQuote with & EverQuote IPOing. Celebrate by reading their SEC disclosure: davisshaver/1051939607787515905
Permalink On twitter.com ❤️ 1 Favorite 2018 Oct 24 Mood +3 🙂

…in reply to @Chronotope
EverQuote got a conference room you guys
Permalink On twitter.com ❤️ 3 Favorites 2018 Nov 15 Mood 0

…in reply to @Chronotope
I can only assume 'crossed legs on table' succeed in their last deployment of new images, so time for some variations!
Permalink On twitter.com 2018 Nov 15 Mood +3 🙂

…in reply to @Chronotope
Someone should tell EverQuote the curiosity gap is dead.
Permalink On twitter.com ♻️ 2 Retweets ❤️ 2 Favorites 2018 Nov 26 Mood -3 🙁

…in reply to @Chronotope
EverQuote is apparently expanding into both scammy life insurance offers and intentionally confusing ad designs meant to trick you into clicking on them. aexm/1080900172236947456
Permalink On twitter.com ❤️ 5 Favorites 2019 Jan 3 Mood -2 🙁

…in reply to @Chronotope
ffffffffff
Permalink On twitter.com 2019 Jan 3 Mood 0

…in reply to @Chronotope
Though it has the wrong license plate for NY, I am amazed to note that according to TinEye I appear to be among the first to be served this particular ad image
Permalink On twitter.com ❤️ 1 Favorite 2019 Jan 3 Mood 0

…in reply to @Chronotope
EverQuote, now '1 team of mathematicians' robleathern/1084339091691327488
Permalink On twitter.com ❤️ 1 Favorite 2019 Jan 14 Mood 0

…in reply to @Chronotope
Is the endless A/B testing of employees finally coming to an end? An EverQuote ad that not only doesn't star an employee, but uses a stock photo!
Permalink On twitter.com ❤️ 2 Favorites 2019 Jan 17 Mood 0

…in reply to @Chronotope
Fun fact, when you Google Image Search the path to the EverQuote image hosting URL it eventually ends up just showing random math grads
Permalink On twitter.com ❤️ 2 Favorites 2019 Jan 17 Mood +4 🙂

…in reply to @Chronotope
EverQuote didn't bring any of their photo stars to their IPO, apparently.
Permalink On twitter.com ❤️ 2 Favorites 2019 Jan 17 Mood 0

…in reply to @Chronotope
OMG How have I never seen "Life at EverQuote" before now?!?!
Permalink On twitter.com ❤️ 2 Favorites 2019 Jan 17 Mood 0

…in reply to @Chronotope
Oh or their GlassDoor office photos?!?!?!?! glassdoor.co.uk/Photos/EverQuote-Office-Photos-IMG309509.htm Complete with the requisite 'our startup has beer' photo!
Permalink On twitter.com ❤️ 4 Favorites 2019 Jan 17 Mood 0

…in reply to @Chronotope
In case you were wondering, here's how much the leadership of EverQuote pay themselves! (According to Bloomberg bloomberg.com/research/stocks/private/snapshot.asp?privcapId=182093966 )
Permalink On twitter.com ❤️ 2 Favorites 2019 Jan 17 Mood 0

…in reply to @Chronotope
Anyway the landing page is still the same thrilling BS
Permalink On twitter.com ❤️ 3 Favorites 2019 Jan 17 Mood 0

…in reply to @Chronotope
You know I'm on a long train ride when I randomly spend 2 hours digging deeper into EverQuote. You know what... I've spent so much time on this now I think it is officially a hobby.
Permalink On twitter.com ♻️ 1 Retweets ❤️ 19 Favorites 2019 Jan 17 Mood 0

…in reply to @Chronotope
Look who is back and back using misleading false company names and URLs on Taboola after promising to stop doing that: EverQuote has made the mistake of targeting me again. This is a Taboola feed promotion on MSN dot com
Permalink On twitter.com ❤️ 3 Favorites 2020 Apr 13 Mood -7 🙁

…in reply to @Chronotope
Not only are they misrepresenting their company name in the context on an ad, something that I'm pretty sure is against Taboola's T&A? But also the fake EverQuote website is back with the fake company name.
Permalink On twitter.com 2020 Apr 13 Mood -7 🙁

…in reply to @Chronotope
Even after clicking on the misleading fake news site, they've reskinned the landing page to mislead consumers about who they are interacting with! Until you scroll down.
Permalink On twitter.com 2020 Apr 13 Mood -9 🙁

…in reply to @Chronotope
If you remember from a previous interview, EverQuote (now a publicly-traded company) had said it was going to remove it's misleadingly titled fake news sites from the web. mattermark.com/everquote-deceptive-advertising/
Permalink On twitter.com 2020 Apr 13 Mood -3 🙁

…in reply to @Chronotope
But the previous example and livesmarterdaily dot com are *back* and back to looking misleadingly like they are pages by companies other than EverQuote.
Permalink On twitter.com 2020 Apr 13 Mood +2 🙂

…in reply to @Chronotope
The fake news site pages from EverQuote aren't showing up in Google search. Why? Well they pulled a TurboTax and told Google not to index them, making it harder to see just how many misleading URLs they are running in their misleading lead generation campaign.
Permalink On twitter.com ♻️ 1 Retweets ❤️ 2 Favorites 2020 Apr 13 Mood -9 🙁

…in reply to @Chronotope
This is a change from back when we could just Google the address of their company and see many fake sites maintained by EverQuote's marketing team. Now we can't, an indication that they took the negative reporting and decided to hide what they were doing, not stop it.
Permalink On twitter.com 2020 Apr 13 Mood -5 🙁

…in reply to @Chronotope
You can check out the sketchy site yourself at https://article.usautoinsurancenow dot com com/
Permalink On twitter.com 2020 Apr 13 Mood 0

…in reply to @Chronotope
Everquote is indeed BBB accredited, which means there is an impressive collection of 327 customer reviews, averaging less than 2 stars, on the BBB website. bbb.org/us/ma/cambridge/profile/internet-marketing-services/everquote-inc-0021-122911/customer-reviews
Permalink On twitter.com ❤️ 1 Favorite 2020 Apr 13 Mood +3 🙂

…in reply to @Chronotope
Also, while the image is unique on TinEye for that particular ad... that individual does not appear, as far as I can see, in any of the photos published by EverQuote of their team.
Permalink On twitter.com 2020 Apr 13 Mood 0

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