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Oh... only just now? DCNorg/816314000317288449Permalink On twitter.com
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Fun fact, since AMP has the URL of an article you can no longer track that link canonically in social. Make your numbers even worse w/GooglePermalink On twitter.com
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Like I said--from the beginning--the principles of AMP fragment the internet, eat away at the open web, and...Permalink On twitter.com
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Worst of all, AMP destroys principles of canonicalization that Google itself rightfully heavily attempted to cement. It isn't just look...Permalink On twitter.com
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It is about giving your readers a URL they can trust and that URL shouldn't--it CAN'T--be Google(dot)com. This is more true now than everPermalink On twitter.com
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Now your existence on the web is fragmented at the BASE URL.Permalink On twitter.com
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Without a consistent base URL sites are destroying reliability, trust, transparency in a time media desperately needs them. Also tracking.Permalink On twitter.com
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Like this is basic shit. Without a consistent URL our effective ability to have web pages talk to each other is going to break down...Permalink On twitter.com
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AMP is Google trying to force the garden to be closed when it has no support, principle or platform to provide a basis for doing so.Permalink On twitter.com
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This is one of the fundamental reasons Facebook Instant Articles is less terrifying and offensive than AMP:Permalink On twitter.com
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YOU CAN'T DISTRIBUTE A DIRECT LINK TO A Facebook Instant Article. This is a HUGE difference. Lots of other terrible things about AMP... butPermalink On twitter.com
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Make no mistake it's increasing drive to make sharing an AMP URL a behavior is a fundamental attack on the open web. A net neutrality issue.Permalink On twitter.com
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And this isn't even getting into its attack on the basic principles of HTML, community oversight of the web, or...Permalink On twitter.com
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The fact that AMP puts you in a space in which you swipe from publication to publication, bleeding trust issues from each together...Permalink On twitter.com
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If you don't trust Fox, and you open a NYT article, read it and swipe right and get Fox, you're going to trust the NYT less.On twitter.com
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But this is the AMP experience. This is what we're getting into. Oh but you're worrying just now?Permalink On twitter.com
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Don't forget the inability of publishers of all sizes to stand up to Google and tell them to go to hell increased adoption pressure on all.Permalink On twitter.com
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The media can whine endlessly about Google and Facebook, but honestly, we did this because we chose to. We didn't have to.Permalink On twitter.com
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Basically the story of digital media, right there ^Permalink On twitter.com
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Media orgs can go on and on about how 'we didn't ask for this.' But we did ask for it...Permalink On twitter.com
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Media orgs asked for external powers to save us and they have cannibalized us because we failed to hold them to any standards or oversight.Permalink On twitter.com
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When the news industry can't even provide a watch dog on its own businesses how can we get anyone to trust us on anything else?Permalink On twitter.com
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My fav thing about the AMP argument is when publications' response is 'well we can just pull back if it doesn't work.' Uhhuh...Permalink On twitter.com
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I'm still waiting on that pull-back from programmatic advertising now that we know it is a race to the bottom that destroys reader trust.Permalink On twitter.com
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Since we're going to be waiting a while, go to a few AMP pages and try and get to the original version without editing the URL.Permalink On twitter.com
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Worth noting: AMP is Google trying to become a platform. It isn't a platform. And Google+ has proven it doesn't know how to make one.Permalink On twitter.com
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What could be the reason for this sudden huge push to have all links run their way through Google I wonder... fortune.com/2015/08/18/facebook-google/Permalink On twitter.com
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PS: this writing was on the wall in big bold 210px letters since day one Chronotope/651763107908481025Permalink On twitter.com
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"Using AMP? The cost for the web, and for those who do business on it, is much, much too high." ethanmarcotte.com/wrote/ampersand/Permalink On twitter.com
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