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I had a fun party conversation! Because this is NYC, media, & it's a small city it was about a particular 2014 inexplicable ad campaign
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In case you haven't guessed already, it was about Lucas from Venmo. valleywag.gawker.com/venmo-everyone-hates-your-weirdo-subway-ads-1502663281 gothamist.com/2014/02/07/lucas_talks_venmo_subway_ads_the_ab.php bitsandbites.me/blog/2014/03/10/are-venmo-ads-working/
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Technology drives cos (especially tech cos) to treat labor (especially Millennials) unfairly by "optimizing" them aramzs.kinja.com/the-gig-economy-and-its-discontents-1686617213
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Now I'm wondering how fair it is companies might be recruiting their employees for ads, particularly effective ones maybe, & not paying them
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Further "optimization" of startup employees as they are pushed into becoming public figures w/o knowing what they are getting into?
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Also what does this do to/say about value of professionals who make-- at least partially, if not entirely--a living off of appearing in ads?
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Worth noting that tech startups sure love freely or cheaply replacing labor that comes from visibly women-dominated industries.
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You could say: 'he could have said no', but as I note in my article the pressure is heavy on startup employees to give all they've got
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And most startup employees work contingent (especially in NYC), which means they can be fired any time for no reason.
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So no, when you work in a startup and your boss says 'hey want to appear in a quarter-million+ ad campaign for free?' you prob can't say no.
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Anyway, now wondering just how much uncompensated labor goes into startup/tech ad campaigns. If you fall into that category DM me.