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ehhhhh: mondaynote.com/the-shift-in-medias-business-model-played-a-critical-role-in-trumps-victory-f2babf2ef810#.f71r0qu1r - the flaw in the reasoning is that digital media's business has been anything but this.
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There wasn't a shift in the media's business model that 'just happened'. It's been this way for a long time, just no one cared until now.
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If we don't realize the flaw in the business of digital media as fundamental we will continue to fail to extricate it from our ecosystem.
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We won't find solution by crying 'how did Facebook let this happen'. We're only going to fix the media by asking ourselves 'how do we stop?'
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This isn't an oops, or a 'where did we go wrong?!'. We started wrong and we can't fix it without a radical reconstruction of our ecosystem.
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Literally nothing about the functioning of digital display advertising has worked. Ever. We always knew Chronotope/655064201703137280
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Time to turn those journalistic peepers away from Facebook to focus on our own business departments.