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knowtheory It's just diving deep in the wrong direction. It's constantly shunting the blame everywhere but where it belongs, w/our industry
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knowtheory Like... how are we engaging with Facebook any differently than we have already? Not really.
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knowtheory Like... we should be engaging with the orgs that we depend on for money that prop up the ecosystem financially that we created
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knowtheory How about something from pubs saying if their content network units propagate fake news *on their own site* they're done?
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knowtheory Or where's a post calling on the IAB, which we support financially, to officially censure of ad networks who monetize fake news?