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The Fake News argument is basically the suicide cliff endpoint of the media industry refusing to blame itself for anything ever in digital.
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We pushed away readers. We supported and approved the terrifying ad tech ecosystem. We put ourselves uncritically in the hands of tech.
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We even promote the fake news in units on our own sites. All the ducks come home to roost and it's everyone else's fault.
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It is so. damn. depressing. It's not like the media hasn't been mostly run by the same boring old white dudes for decades. Learn something!
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Want to remove fake news from the ecosystem? Let's all get together and reject content networks like Taboola and unmoderated ad networks.
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Oh, nope, let's complain at Facebook until they invisibly adjust the distribution algorithm on which our industry is becoming dependent
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FFS. It doesn't take a rocket scientist to see how passing increased power to Facebook is going to bite us in the ass down the road.
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If you really want to force FB to do anything, block FB's crawler then? But nope.
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Let's just keep putting more of our industry's fate in the hands of people who clearly don't even overlap in values with us.
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You know what the most idiotic part of the Fake News Shocker coverage is? That it is 2016 and journalists have just discovered Fake News.