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whoa... what happened to Roll Call's layout?
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I don't know what site I'm looking at b/c title small, center aligned. Date is before it for some reason. Almost no data in first scroll.
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First scan gives me a dateline and byline. Neither of which I care about. This image conveys no data. What is this article about? I dunno.
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There isn't even a conversion opportunity in the first eyeline on the first scroll, much less initial layout.
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I'm picking on Roll Call b/c they're stupid survey, but this is a pretty common set of layout issues. So bad.
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- First thing I see contextualizes w/related content & gives me a conversion opportunity if I don't like the hed.
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- Immediate CTA. - Headline takes up less space. - Byline w/human face on it. - Dateline uses taxonomy to tell me what this is about.
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Look at how *much* space there is between the ad and the content. This stuff matters.
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I wonder if there is a rule at Gizmodo Media to make most preview images either informational or have a human face in them.
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This stuff matters folks.
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You know who does information density *really* well? Meetup. Look at an event on Meetup and see how much you can take in cleanly at a glance
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