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Anthony But Facebook *doesn't* control what users see. Users use Facebook to control what they see. Users always have chosen what they see
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Anthony Facebook is a tool for readers to increase the result of their efforts. To be effective in it requires a different approach...
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Anthony But approach is responsibility of the media acting on the other end of the tool. Getting through to readers has always been our job
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Anthony Readers have always chosen what to read, doing so in public scales up the results, but not the efforts. Blaming FB is pointless...
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Anthony If people come to FB in part to filter their worlds, being less effective at that won't solve anything. People will just leave FB.