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Maybe a bad idea: entire ad campaign centered around Bill Simons sitting in place acting like an egotistical asshole deadspin.com/hbo-cancels-bill-simmonss-any-given-wednesday-1788587461
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If the target audience was "smart conversations for sports fans and pop culture junkies" maybe that was the wrong marketing direction?
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So here's a question: Can The Ringer afford to keep going without HBO helping out the budget?