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Oh look. Cheddar is going live on the Twitter sidebar & they're interviewing someone at The Blaze. You're learning the wrong lessons from FB
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Not only is live video fundamentally useless on Twitter without spending extra to promote it, it doesn't even have basic features.
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Format of Twitter is counter to in-stream live video. Only works if you pay-promote it. How did Twitter foolishly pick this hill to die on?