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"Vox. com’s product theory, that a single product could solve the problems of the online news system" Oh *that* was the idea?Permalink On twitter.com
Mood -1 🙁
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Man, that takes some ego. Wow. digiday.com/publishers/two-years-vox-com-reconsiders-card-stacks/On twitter.com
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Mood +4 🙂
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The problem the cards have is Vox(dotcom) should have built a slow news site taking on issues sorta the way Wirecutter does gadgets.Permalink On twitter.com
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The Vox. com I imagined: Imagine a news site where every page is evergreen and updates are added to pages in incremental monetizable units.Permalink On twitter.com
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Mood +2 🙂
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You could have a much smaller staff and create not just more traffic but more ad placements per page. +Aggressive caching to keep down costsPermalink On twitter.com
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But Vox hasn't played it that way, they made Vox. com a traditional news site with a fancy bonus feature.Permalink On twitter.com
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Of course they have all the same problems a traditional news site does, they're basic with bells on. It's likely not all one thing...Permalink On twitter.com
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For sure, the problems of Vox involve pernicious journalistic ego. But the real issue is they took VC & VC defines success on only 1 metricPermalink On twitter.com
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Growth growth growth growth. And not just traffic scaling up but company growth as well. Everything must grow for VCs. No matter what.Permalink On twitter.com
Mood +10 🙂
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The shame of it is there are some really good ideas in the core of Vox that are shackled to stupid deliverables. Imagine Vox. com w/o Vox.Permalink On twitter.com
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What would a news site w/an idea of an evergreen news page in the form of card stacks be like if it had no requirement to hockey-stick? :/Permalink On twitter.com
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Mood +3 🙂