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Well this is new, 300x250 units from ad exchanges designed to look like Taboola/Outbrain units CC: robleathern
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Hmmm, selling US car insurance through tons of India economics and tech sites? Seems like a bad investment.
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In case you were wondering, despite the logos on their shirts those two women aren't the MIT grads disrupting the car insurance industry...
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The two MIT grads are Seth Birnbaum ( crunchbase.com/person/seth-birnbaum-2#/entity ) and Tomas Revesz ( crunchbase.com/person/tomas-revesz#/entity )
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Surely the sudden barrage of Outbrain & ad exchange spots w/this ad isn't some crass strategy to juice the numbers before raising capital?
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Gee, I hope Stratim Capital, Oceanic Partners and T Capital Partners didn't base any their investments off web traffic numbers in any way.
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Because it sure looks like the ad buy wasn't particularly targeted and therefore is pulling in a lot of likely BS traffic.
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And the ad placement itself encourages traffic to come in with no knowledge of what they are clicking to.
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Which means EverQuote seems to be driving a pull of a lot of traffic unlikely to create sales leads. *shrugz*
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robleathern Thought you might enjoy the continuation here ^