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Alt title: 'Affiliate links come to The New York Times' recode.net/2016/10/24/13381002/new-york-times-wirecutter-purchase-30-million-briam-lam-consumer-guide
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Unrelated to prev, this is significant as a big signal NYT is willing to play acquisition games in upcoming collapse of VC-funded media
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Bizdev M&A specialists all over the west coast have updated their call lists.
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Also, plenty will be watching how NYT integrates the acquisition. Will make the prospect of future M&A more or less palatable to some.
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This really is a big deal when you realize you could use your hands to count the number of years since NYT had it's never-link-out policy
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It's only been a yearish since editorial at NYT was still arguing about linking out to supporting external posts mobile.nytimes.com/blogs/publiceditor/2015/07/22/to-link-or-not-to-link-gawker-and-more/?referer=
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And now nytimes is buying a company monetizing through affiliate linking. To be a fly on the wall for *that* editorial meeting!
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Considering the industry's propensity towards following the leader, I'll put the marker here: So begins age of media org affiliate linking.
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Here comes machine learning auto affiliate linking and massive blog circles about the ethics of it in the news.
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Also, I look forward to everyone completely forgetting that Gawker Media figured this out way earlier.
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I'll start: a robot applies a link to buy confederate flag to post about evils of that flag & NYT makes $, is it unethical? #RetweetIn2Years