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aexm bluechoochoo The philosophy of the new news media has been to 'go to the users'. I think that's wise but requires an addendum: ...
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aexm bluechoochoo It's not just go to the where the readers are; it's go to where the readers are *interested in receiving news*.
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aexm With exception of Discovery (which as bluechoochoo notes is sort of a chocolate covered broccoli approach at Snap), that isn't Snap.
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aexm bluechoochoo It's useful for big brands to maintain awareness of existence for young soon-to-be consumers; but small-to-mid *shrugz*
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