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The revolution will be spam emailed to your inbox.
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open.spotify.com/track/2gZUPNdnz5Y45eiGxpHGSc no one man should have all those email addresses.
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I've been gaining a new appreciation for WaPo's 70ish newsletters lately. I think mby coverage better than precision Chronotope/780228476230066176?s=09
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The real issue is how to approach covering all the attention holes without significant infrastructure costs.
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WaPo (I bet) has or soon will hit the point where recirculation covers large infrastructure layout. It'll be hard to get much further.
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And suddenly WaPo's embrace of AMP makes sense. It's about offloading infrastructure costs. Let Google and FB pay for most mobile clients.
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If that's the case it only really works because infrastructure costs increase asymmetric to page views. Worth a lot less to smaller pubs.
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Unless...
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We could offload most traffic infrastructure costs to platforms and started from day 1 with that model plus control and monetization plans.
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A centralized presence but distributed platform in other words
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Like say NPR's model for live blogs or like erika_owens/754003122868150272. But as middleware for everything? CMS as a push only affair?
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I have a blog post idea.
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Also a software idea.
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Prime directive: control for infrastructure costs so successes don't cost more then they can bring in.
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