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But hey, good news from IAB: it's 2017 and they've finally decided that maybe pop-up ads aren't a good thing. iab.com/newadportfolio
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And not that the IAB needs any help bowing to ad-tech, but the Native guidelines look like Taboola/Outbrain wrote them.
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And now - Branded Emojis are a formal ad unit.
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And on Page 20: guidelines for AI to monitor everything you look at and feed you ads instantly based on object recognition.
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Finally, the dystopian nightmare of the future can be realized through ad tech.
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In 2017, thanks to the IAB, you may finally realize your dream of stepping into a 360 degree ad-scape!
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Visions of the future:
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Fun thought: ads built on ratio scaling could be scaled down to 6x6 px squares and under most viewable scripts would be considered viewed.
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