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Counterpoint: "the media" is an industry and community of practice. Dealing with bad members is part of responsibility of internal policing.
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Our failure to counter bad subsets of media by highlighting their ineptitude &, in some cases, profitable lies, isn't our readership's fault
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To look at the multitude of bad actors who operate with near impunity in our industry and make the protest #NotAllMedia is unproductive.
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Almost all of us promote fraud media in footers of articles. How do we get off complaining about trust when we promote untrustworthy media?
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What would news media look like if mainstream pubs had called out every falsehood uttered in prime time news? Let's not dodge responsibility
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The news media has an unpleasant tendency to blame its readers rather than look at itself. It's unproductive, alienating, and a bore.