Chronotope’s avatarChronotope’s Twitter Archive—№ 68,549

    1. Good rule of thumb honestly: any time a media company says it is going to 'scale' something it will fail at doing so some time sooooooooon.
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  1. …in reply to @Chronotope
    Seriously, how many times has a journalism project that was going to scale return over costs not just *cost more*? Anyone? Anyone?
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    1. …in reply to @Chronotope
      Oh... there is the one exception, when it ends up actively producing less profits over cost as you put more cost in until finally anti-scale
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      1. …in reply to @Chronotope
        That last one? All of digital display advertising for media companies.
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        1. …in reply to @Chronotope
          Anyone who tells you that 'this more expensive product will finally be one that causes the org to scale' is wrong or selling you something.
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