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AI is cool, but it is easy to build dumb scripts that are smart enough to look like AI but don't cost nearly as much in time or money #ONA16
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As much as I like building cool things because they are cool (and fun) to build, the first question should be: what do I want to do? #ONA16
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Truth of matter is that the times that real, true, AI will be the answer to that question is likely to be nearly never for most pubs. #ONA16
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You can (and should) fake it before you make it. Look at the behavior you are doing that works and ask if you can turn it into rules. #ONA16
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If you build intelligent rules with detail and understanding of your goals, and you run them with an eye towards tweaking... #ONA16
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And the end result will be something that has no real AI or machine learning behind it, but looks smarter than it should. #ONA16
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Humans attribute intelligence & patterns where there isn't. They'll perceive AI in a script, like Jesus in the grilled cheese. #ONA16
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And then you get most of the benefits and little of the coast. Important for smaller newsrooms. #ONA16
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Use AI to try and figure out the best pull quotes? Or build the right rules? github.com/AramZS/feedfantastic powers facebook.com/chronotopezs/ #ONA16