Chronotope’s avatarChronotope’s Twitter Archive—№ 67,856

                            1. I see a very near future where we all have a pre-bid process that starts w/ 'which ad blocker is the user running?' AramZSReads/775677785767632896
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                          1. …in reply to @Chronotope
                            The best scenario would have been, if ad blocker like Brave wants to insert its own 'safe' ads, they can transmit payment to media orgs...
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                        1. …in reply to @Chronotope
                          But the ecosystem currently lacks a common API (even a common standard) by which external parsing systems can transmit payment to media orgs
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                      1. …in reply to @Chronotope
                        So there's this huge gd gap where companies (like em or not) want to provide a model for paying for the media that sustains them, but can't
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                    1. …in reply to @Chronotope
                      I think, at least in the shorter term, this is not a bad solution. The user runs a mechanism by which they implicitly approve the ads served
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                  1. …in reply to @Chronotope
                    That mechanism has an approved ad network. Then existing site systems for determining what ads go on page make that part of the process.
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                1. …in reply to @Chronotope
                  There is really only one system where that happens & it is header bidding. So ad blocker usage becomes one more signal about value of users.
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              1. …in reply to @Chronotope
                'If you're using Ad Blocker Plus, bid goes to their network, if you're using Brave it goes to the Brave network, etc...'
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            1. …in reply to @Chronotope
              In the long term, it would behoove media to find common cause to build programmatic payment acceptance...
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          1. …in reply to @Chronotope
            The superior model is that readers pay for their favorite systems and those systems pay for content and advertisements are out of the loop
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        1. …in reply to @Chronotope
          But we ain't there yet.
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      1. …in reply to @Chronotope
        I think the huge important signal we have to watch right now is what the IAB's reaction to this (ad blocker-run ad networks) is going to be.
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    1. …in reply to @Chronotope
      Is the IAB's common cause improving advertising? Or is it serving the vast network of shitty semi-fraudulent ad tech that is its members?
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  1. …in reply to @Chronotope
    Considering the IAB CEO's baffling personal attacks on individuals who run ad blockers, I foresee a difficult pivot, if they bother to try.
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    1. …in reply to @Chronotope
      But if they don't... then that should be it, that's all the proof publishers need to see that the IAB isn't an organization for them.
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      1. …in reply to @Chronotope
        Explicit: If the IAB can't accept a low-tracking, consumer-choice-focused, lightweight ad network; publishers should leave the group.
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        1. …in reply to @Chronotope
          Because what it is telling you is that the IAB does not now nor will it ever work on your behalf, as media. Or on behalf of your readers.
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          1. …in reply to @Chronotope
            The clear path of the future is going to be more empowered consumers. This trend won't stop. We need to work with it or be sunk by it.
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            1. …in reply to @Chronotope
              And honestly, if our job is journalism, our orgs are in service to readers. We should applaud any mechanism which can monetize our support.
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              1. …in reply to @Chronotope
                For clarity's sake: If a journalism organization finds itself taking an oppositional combative stance against readers it has failed.
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