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Interesting, it looks like posts which achieve Facebook Trending status no longer have the same massive reach.
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Last post that I had that I confirmed as having hit the Trending page for that topic received ~10000% more clicks.
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Yesterday two of my posts were mentioned by commenters as being found on Trending. Neither exceeded 200% additional clicks.
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I suspect the algo is providing more personalized suggestions for Trending Topic articles, while neither user shared a friend with me...
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... both users who mentioned finding the article on trending shared either my current or previous home location.