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You're more likely to win the lottery than click on a banner ad thewire.com/business/2011/06/you-are-more-likely-survive-plane-crash-click-banner-ad/39429/
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And you are only slightly more likely to even notice the banner ad exists - nngroup.com/articles/banner-blindness-old-and-new-findings/
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Just your regular reminder about the reality of the digital media business's models for profitability.