Chronotope’s avatarChronotope’s Twitter Archive—№ 67,249

          1. I have serious thoughts about Flash video in pre-roll ads pulled uncontrollably in through VAST. Here they are:
        1. …in reply to @Chronotope
          I wrote my own VAST/VPAID parser once for an open source video player. It's like the spec from hell.
      1. …in reply to @Chronotope
        Ignoring the ways in which VAST/VPAID are intrinsically flawed as concepts (oh so many), the technology itself is terrible.
    1. …in reply to @Chronotope
      And that's not even getting to the fact that it's XML.
  1. …in reply to @Chronotope
    It's 1 more sign of media failed prioritization that we decided to build next big push for profitability (video) on such a terrible tech.
    1. …in reply to @Chronotope
      Trying to build news profits around VAST/VPAID-powered preroll video is like trying to build a big rig truck starting with a go-cart engine.


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