Chronotope’s avatarChronotope’s Twitter Archive—№ 67,246

    1. I have serious thoughts about Flash video in pre-roll ads pulled uncontrollably in through VAST. Here they are:
      Permalink On twitter.com Twitter logo Chronotope’s avatar ♻️ 2 Retweets ❤️ 3 Favorites Mood 0
  1. …in reply to @Chronotope
    I wrote my own VAST/VPAID parser once for an open source video player. It's like the spec from hell.
    On twitter.com Twitter logo Chronotope’s avatar ❤️ 1 Favorite Mood -2 🙁
    1. …in reply to @Chronotope
      Ignoring the ways in which VAST/VPAID are intrinsically flawed as concepts (oh so many), the technology itself is terrible.
      Permalink On twitter.com Twitter logo Chronotope’s avatar Mood -6 🙁
      1. …in reply to @Chronotope
        And that's not even getting to the fact that it's XML.
        Permalink On twitter.com Twitter logo Chronotope’s avatar Mood 0
        1. …in reply to @Chronotope
          It's 1 more sign of media failed prioritization that we decided to build next big push for profitability (video) on such a terrible tech.
          Permalink On twitter.com Twitter logo Chronotope’s avatar Mood -4 🙁
          1. …in reply to @Chronotope
            Trying to build news profits around VAST/VPAID-powered preroll video is like trying to build a big rig truck starting with a go-cart engine.
            Permalink On twitter.com Twitter logo Chronotope’s avatar ❤️ 1 Favorite Mood +4 🙂

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