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jason_kint I mean, we give it to them or we give it to Google or we give it to the 1001 ad tech companies in the chain?
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jason_kint TBH: Facebook has a good ad system, secure code, & solid tech. Rather give them a % than anyone else currently in marketplace.
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jason_kint Of course, I'd rather not give any % to anyone, but that's not really a choice. :/