Chronotope’s avatarChronotope’s Twitter Archive—№ 67,036

        1. "Why is no one talking about X" is the new "You won't believe what happened in X". The curiosity gap remains a strong social tactic.
      1. …in reply to @Chronotope
        Algorithms can block strings, Facebook can teach the robots to stop headline styles but:
    1. …in reply to @Chronotope
      Answer to the question is always: news has been talking about it, you just didn't know to care until the right hed.
  1. …in reply to @Chronotope
    Do the hed that gets shared, do the story with a frame that gets it out. But the success of this flavor of curiosity gap says something.
    1. …in reply to @Chronotope
      What it says is that the vast majority of readership really has no standard pattern for finding the news on their own outside of social.
      1. …in reply to @Chronotope
        And our readers don't perceive The Media on what they do, just the narrow sliver of what they perceive they do.
        1. …in reply to @Chronotope
          Not great if you are asking for reader support.


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