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"Why is no one talking about X" is the new "You won't believe what happened in X". The curiosity gap remains a strong social tactic.
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Algorithms can block strings, Facebook can teach the robots to stop headline styles but:
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Do the hed that gets shared, do the story with a frame that gets it out. But the success of this flavor of curiosity gap says something.
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What it says is that the vast majority of readership really has no standard pattern for finding the news on their own outside of social.
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And our readers don't perceive The Media on what they do, just the narrow sliver of what they perceive they do.
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Not great if you are asking for reader support.