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I really hate how analysis of ad blocking as a battle between tech companies removers user agency from the discussion.Permalink On twitter.com
❤️ 5 Favorites
Mood -5 🙁
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The problem w/most ad tech/ad blocker analysis is same as w/start up biz analysis. Normal reporting doesn't work. It functions cancerously.Permalink On twitter.com
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Mood -2 🙁
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Most of the companies & products are bombs in an ecosystem, slowly chiping away at foundation in exchange for enriching "founders" at top.Permalink On twitter.com
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Mood +2 🙂
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I mean, think about it. If ad tech or ad blockers fully succeed at "extracting" value from the market, they collapse b/c no content remains.Permalink On twitter.com
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Basically current publisher play is: shelter in aggressive platforms. Hope that will carry them through inevitable armageddon in ecosystem.Permalink On twitter.com
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Just as self destructive. We ceded ad product business once already and we can pull our heads out of the sand & see exactly where that leadsPermalink On twitter.com
❤️ 1 Favorite
Mood -3 🙁
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But as long as journo orgs see themselves "audience companies" they are never going to recover.Permalink On twitter.com
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Literally anything else can be made more effective at delivering audience than journalism. So what are we solving for exactly?Permalink On twitter.com
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Mood +3 🙂
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But point me to ONE VC funded media startup launched w/a business plan other than "make audience numbers to up"? Same mistakes over & overPermalink On twitter.com
♻️ 1 Retweets
❤️ 2 Favorites
Mood -1 🙁
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The only thing being "disrupted" is common sense.On twitter.com
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Here's the awful reality: there is no working sustainable business model for legitimate small-medium digital media companies. Disrupt that.Permalink On twitter.com
❤️ 2 Favorites
Mood -4 🙁