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Sudden realization: the only reason Ad Blockers continue to work is because they have better/more technical resources than most pubs.
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It would be stupendously easy for a rapid-dev tech-smart org to obfuscate ads continually, as FB will almost definitely do.
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Sure, Ghostery blocks scripts, which is one thing. But the most common ad blockers are basically just pattern recognition.
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Conclusion: it is 2016 and 99% of The Media is still freaking awful at tech.