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Post #SRCCON I've been thinking more and more about how publishers could secure the advertising experience...
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Chronotope and I'm thinking that overwriting default Javascript functions may be the way to go.
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Alert and document.write could be overwritten to require an authentication key. Document.cookie and window.location could use whitelisting.
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This would work right? What do people think? Am I crazy or could 20-100 lines of JS stop browser hijacking?
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Publishers can't fix the complete lack of oversight within ad networks, but if ads abuse Javascript, could we just take it away from them?
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Basically instead of paywalling users, could we wall off abusive ads?
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Impressions still happen, ads can still be clicked on, but if those ads abuse the privilege of being on our sites, can we stop that abuse?