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I've seen this on a few local news sites lately, presenting traditional coupon-cutter's print insert as a prestitialOn twitter.com
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To drop a multi-page print ad product, w/no changes, on screen is the one of the dumbest, least well intentioned, awful ideas by a publisherPermalink On twitter.com
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❤️ 1 Favorite
Mood -5 🙁
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Surely everyone who works on the web side (I've seen it on a number of "USA Today Network" sites) understands no web user will use this?Permalink On twitter.com
Mood -1 🙁
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You could have a coupons section that people could go to in the nav, that would make some sense, but just dumping print to a prestitial?Permalink On twitter.com
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It reeks of false fulfillment for local advertisers who don't know better. It's embarrassing to the papers involved and it is lazy.Permalink On twitter.com
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Even cutting the circular into chunks in Photoshop would have been a better UX, & less opposition to the entire way people use the web.Permalink On twitter.com
Mood +1 🙂
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In case you were wondering, that ad comes to you through an entire company whose gig is to digitize circulars: flipp.com/flyers?postal_code=11222&locale=enPermalink On twitter.com
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Also: *You can't even print the circulars or 'clippings' out!* The company links them to ordering via web pages. So not even true local.Permalink On twitter.com
Mood +2 🙂
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Some days you look at how the media monetizes and it is 1 step forward 200 steps back.Permalink On twitter.com
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