-
gazs It's eye-catching, the movement brings my attention to it, it is cross vertical, and it is right far more often than anyone else's.
-
gazs I also like that it doesn't over-stuff itself. 'Here are three stories that you might also like'.
-
gazs And finally, it is well positioned to keep me clicking even if I find myself on a story that it turns out I'm not interested in.
-
gazs I think that unit is the most successful for pulling me down the Wikipedia-style click-hole of any news site's attempts.
-
gazs Gawker is the only site where I start with one story and end up with another 6 I want to read almost right away.