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One presumes if you are presented w/a newsletter sign-up, the site expects you would sign up, right? So I did. To every prompt. For months.Permalink On twitter.com
♻️ 1 Retweets
❤️ 3 Favorites
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Last week was the first where I stopped signing up for *everything*. So what do I get now?Permalink On twitter.com
❤️ 2 Favorites
Mood -1 🙁
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1 week of newsletters brings me 1,159 individual emails, sent via the sites I normally read on a regular basis.Permalink On twitter.com
♻️ 1 Retweets
❤️ 3 Favorites
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113 emails are from The New York Times. 210 are from WaPo. 45 are from Seeking Alpha. 3 are from Mic. 10 from Gothamist. 69 from Politico.Permalink On twitter.com
❤️ 4 Favorites
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25 are weekday ones from various Gawker properties. A number of other sets of 5 from various weekdays.Permalink On twitter.com
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Gawker properties together, WaPo, and Politico cluster-send, which looks a little like this:Permalink On twitter.com
❤️ 1 Favorite
Mood +2 🙂
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Some random off-the-cuff reflections.Permalink On twitter.com
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Those who send the most seem to also have longest subject lines. WaPo has 14 emails in Jun 27 3pm cluster. 50% cut off their subject lines.Permalink On twitter.com
❤️ 2 Favorites
Mood -1 🙁
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5 out of 11 the next day do the same.Permalink On twitter.com
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10 emails exceed 300kb. 29 larger than 200kb. 250 larger than 100kb. 792 lager than 50kb. 13 smaller than 10kb.Permalink On twitter.com
❤️ 1 Favorite
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72 emails in that week include the word "Morning" in the title. 16 include "Evening". 1 includes "Afternoon". 24 include "Day"Permalink On twitter.com
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Chronotope 26 include the word "Breaking" in the subject.Permalink On twitter.com
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The total reading level of a page of 100 emails during this week hovers around grade 12. For whatever that's worth.Permalink On twitter.com
Mood +2 🙂
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Scanning these now, I see mby 1 out of 20 that actually look like things I'd like to open. Some have incredibly generic subjects.Permalink On twitter.com
❤️ 1 Favorite
Mood +4 🙂
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Some seem to be set up as appointment media. Like they expect someone to show up to their inbox looking for this week's issue.Permalink On twitter.com
Mood +2 🙂
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96 subjects with "Today" in them. Usually "Today's" or "Today:". 28 emails use "week" in subject. 14 use "This week".Permalink On twitter.com
❤️ 1 Favorite
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66 email newsletters have "Trump" in the subject. 17 have "Hillary". 43 have "Clinton".Permalink On twitter.com
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This was the week of the big Supreme Court abortion law decision. 91 newsletters mention the words "Abortion" AND "law".Permalink On twitter.com
Mood +5 🙂
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The Brexit was the week before. 378 newsletters mention "Brexit". Trump's Star of David incident was that weekend. 8 newsletters mention it.Permalink On twitter.com
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Bit.ly is occasionally used in Politico's Morning Score newsletter. The first 4 in the email of the 28th is in about the middle. Let's peakPermalink On twitter.com
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Those 4 links got clicked: 186 bitly.com/28ZhjdD+ 115 bitly.com/28ZBj2o+ 148 bitly.com/2904G4T+ 141 bitly.com/28ZRZ8Z+Permalink On twitter.com
❤️ 2 Favorites
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Interestingly, of all those clicks only 47 out of 404 were clicked after the day the newsletter was sent.Permalink On twitter.com
❤️ 1 Favorite
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Fun extra interesting fact: only about 10% of all the newsletters I received that week actually wrote out URLs in the body of the email.On twitter.com
❤️ 1 Favorite
Mood +6 🙂
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& those are some random email newsletter observations for the evening. Prompt some good questions to do real analysis on. Now to play w/API!Permalink On twitter.com
Mood +3 🙂