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So much angst over the Facebook algo change to focus on friends over news. Exactly the wrong attitude. Journalists should be celebrating ...Permalink On twitter.com
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1. I don't believe that Facebook has mostly 'stolen' traffic from other sources. I do believe that it has some. Diversification is good...Permalink On twitter.com
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2. You can give it a lot of shit, but Facebook has absolutely cultivated a culture of news engagement in users. That won't disappear.Permalink On twitter.com
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3. Facebook's promotion of brands over people was intrinsically damaging to the negotiating position of journalists as labor. ...Permalink On twitter.com
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3. Twitter launched the new media journalist-as-brand, but Facebook's heavy circulation of page posts destroyed it. This flips it back. ...Permalink On twitter.com
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3. As a result, Journalists will gain greater power and reach within highly cultivated audiences with greater engagement. ...Permalink On twitter.com
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3. This is great for local journalists and great for digital journalists that are increasingly sitting at the union negotiating table. ...Permalink On twitter.com
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4. We *don't want* an organization to have the power over the lives and deaths of media orgs like it does now. Yes, numbers will drop but...Permalink On twitter.com
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4. Facebook numbers are basically inflation anyway. They were never under our control. Businesses built on them were doomed from day one ...Permalink On twitter.com
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4. Building a corporate strategy on a platform you don't fully understand or control? Look at 1st gen of companies that build w/Twitter APIPermalink On twitter.com
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4. They collapsed because entire strategy stood on Twitter's whim. Pulling media away from that danger is a good thing, even if it hurts.Permalink On twitter.com
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5. A deflation in drive-by clicks from Facebook for media will drive both innovation & quality. (FB users are low engagement, speed focused)Permalink On twitter.com
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6. FB numbers drove a media bubble that mostly inflated low quality players. Bubbles are bad. This could be a controlled deflation.Permalink On twitter.com
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7. Media didn't want Facebook to be a news arbiter or site. Facebook is feeling the pains and bad press of doing so without editorial ethicsPermalink On twitter.com
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7. This is what makes nytimes.com/2016/06/30/technology/facebook-a-news-giant-that-would-rather-show-us-baby-pictures.html by fmanjoo a bit ridiculous. If FB wants to get out of the news game, stand up and cheer.Permalink On twitter.com
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7. I mean, *come on* stand up and look around you. Has the state of American democracy really been *improved* by Facebook? I think not.Permalink On twitter.com
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7. SPJ: "public enlightenment is the forerunner of justice and the foundation of democracy." Has FB traffic inflation driven that? Nope.Permalink On twitter.com
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8. Works that succeed outside of FB & inside will continue to do so. Content driven purely by FB drive-by users? It prob doesn't deserve toPermalink On twitter.com
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So if you're a journalist who creates quality work & has/is willing to build a strong personal brand. Cheer up. This will be good long term.Permalink On twitter.com
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Or you just *freak out* I suppose poynter.org/2016/in-a-blow-to-publishers-facebook-tweaks-news-feed-to-emphasize-friends-over-the-news/419349/Permalink On twitter.com
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It's amazing how something only 10+ years old can suddenly seem like The Way Things Are to people. New Orthodoxy doesn't take long.Permalink On twitter.com
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Haha, I'm cracking up - huffingtonpost.com/entry/facebook-news-feed-update_us_5773dac3e4b0eb90355cf524 - How far outside the loop are you to think people get angry over this outside media?On twitter.com
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Seriously, you think normal people are sitting around going 'damn it now FB will show me more things from my friends instead of brands'?Permalink On twitter.com
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