Chronotope’s avatarChronotope’s Twitter Archive—№ 64,503

                  1. So much angst over the Facebook algo change to focus on friends over news. Exactly the wrong attitude. Journalists should be celebrating ...
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                  1. I don't believe that Facebook has mostly 'stolen' traffic from other sources. I do believe that it has some. Diversification is good...
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                2. You can give it a lot of shit, but Facebook has absolutely cultivated a culture of news engagement in users. That won't disappear.
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              3. Facebook's promotion of brands over people was intrinsically damaging to the negotiating position of journalists as labor. ...
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            3. Twitter launched the new media journalist-as-brand, but Facebook's heavy circulation of page posts destroyed it. This flips it back. ...
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          3. As a result, Journalists will gain greater power and reach within highly cultivated audiences with greater engagement. ...
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        3. This is great for local journalists and great for digital journalists that are increasingly sitting at the union negotiating table. ...
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      4. We *don't want* an organization to have the power over the lives and deaths of media orgs like it does now. Yes, numbers will drop but...
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    4. Facebook numbers are basically inflation anyway. They were never under our control. Businesses built on them were doomed from day one ...
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      4. Building a corporate strategy on a platform you don't fully understand or control? Look at 1st gen of companies that build w/Twitter API
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        4. They collapsed because entire strategy stood on Twitter's whim. Pulling media away from that danger is a good thing, even if it hurts.
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          5. A deflation in drive-by clicks from Facebook for media will drive both innovation & quality. (FB users are low engagement, speed focused)
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            6. FB numbers drove a media bubble that mostly inflated low quality players. Bubbles are bad. This could be a controlled deflation.
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              7. Media didn't want Facebook to be a news arbiter or site. Facebook is feeling the pains and bad press of doing so without editorial ethics
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                7. This is what makes nytimes.com/2016/06/30/technology/facebook-a-news-giant-that-would-rather-show-us-baby-pictures.html by fmanjoo a bit ridiculous. If FB wants to get out of the news game, stand up and cheer.
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                  7. I mean, *come on* stand up and look around you. Has the state of American democracy really been *improved* by Facebook? I think not.
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                    7. SPJ: "public enlightenment is the forerunner of justice and the foundation of democracy." Has FB traffic inflation driven that? Nope.
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                      8. Works that succeed outside of FB & inside will continue to do so. Content driven purely by FB drive-by users? It prob doesn't deserve to
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                        So if you're a journalist who creates quality work & has/is willing to build a strong personal brand. Cheer up. This will be good long term.
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                            It's amazing how something only 10+ years old can suddenly seem like The Way Things Are to people. New Orthodoxy doesn't take long.
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                              Haha, I'm cracking up - huffingtonpost.com/entry/facebook-news-feed-update_us_5773dac3e4b0eb90355cf524 - How far outside the loop are you to think people get angry over this outside media?
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                                Seriously, you think normal people are sitting around going 'damn it now FB will show me more things from my friends instead of brands'?


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