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Agencies' "highest ethical standards": nytimes.com/2016/06/22/world/i-sea-app-that-claims-it-can-find-migrants-adrift-in-ocean-is-called-misleading.html?nytmobile=0 Lying; wasting charity time & money; stealing personal data; winning awards.
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Agency ethics: dailydot.com/politics/i-sea-app-refugees-media-coverage/ I guess you could say Grey Group has an ethical alignment: Lawful Evil.